Tech Transfer Central

Best Practices for Universities in Targeting High-Potential Partnerships

Format: Webinar, On-Demand Video/Transcript, or DVD
Tuesday, August 30, 2022 ~ 1:00-2:00 pm (Eastern Time)

Additional Lines: Orders for all live programs will include up to five additional lines at no additional charge for staff within your organization who can attend remotely, and all live programs will include our digital package. Click here for more details.

Price: $197
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Partnerships — whether they be for funding, business development, or sponsored research and other forms of corporate engagement – have become increasingly critical to universities and the partners they work with in delivering resources, spurring innovation, expanding student opportunities, leveraging expertise, and enhancing economic development efforts.

But building these relationships — particularly those with high impact and strategic value — requires time and patience, often accompanied by long lead times.

Attracting the right partner, for the right project, at the right time takes a multi-faceted approach that is part marketing and communication, part science, and part data curation. Without each part, your efforts may fall short of expectations on both sides.

That’s why we’re producing a partnership-building webinar featuring two university leaders with unique approaches to finding and landing significant collaborations that are driving growth and creating new opportunities on both sides of the deal. When you attend this detailed session, you’ll hear from:

  • Scott Morley, MBA, Director of the Office of Industry & Economic Partnerships at the University of Pittsburgh. Scott is the architect behind a Salesforce-driven partnering platform that helps Pitt’s business development team match industry needs with research expertise and technologies available for licensing.
  • Tom Waters, Assistant Director of Startups & Business Development for the University of South Florida. Tom brings with him years of corporate engagement experience and will share USF’s novel approach to generating partnership buzz among VCs, start-ups, and corporations.

Join us on August 30th for this practical webinar that will deliver real bottom-line benefits for your university’s partnering initiatives:

Best Practices for Universities in Targeting High-Potential Partnerships

During this one-hour program, our expert presenters will detail their unique approaches and reveal metrics and results of their corporate engagement efforts. Here’s a brief look at the agenda:

University of Pittsburgh: CRM Strategies for Driving HighValue Industry Partnerships

  • Defining benchmarks and improvement goals
  • Creating a successful BD/marketing CRM system
  • Creating brand awareness
  • Opening continuous dialogue with potential partners

The University of South Florida Approach:

  • Universities as Startup Clusters
    • How education creates innovation
    • All the World’s a (Technology) Stage
    • Measuring Success
  • Venture Capital
    • The three key strategies for targeting and attracting VC partners
    • Risk and reward
    • Building repeat business – a key to long-term success
  • Understanding Corporate Needs
    • Jumping Ship
    • Joint Research Agreements
    • Innovation Horizons

You’ll come away with proven strategies and new ideas for targeting your prospective partners and closing more deals. Plus, get all of your questions answered during the interactive Q&A portion of the program.

After the live session, keep the on-demand video for future training and education

Meet your session leaders:

Scott MorleyScott Morley
Office of Industry & Economic Partnerships
University of Pittsburgh

Scott Morley serves as Director, Office of Industry and Economic Partnerships and leads the Industry Partnerships Team. In this role, he is responsible for aligning Pitt’s vast research capabilities and world-class expertise with the needs of industry, creating mutually beneficial partnerships that advance important science, solve industry-relevant R&D challenges, and provide channels for the commercialization of new technologies of high value and societal impact. Prior to joining Pitt, Scott worked in the medical device industry, most recently as the Senior Vice President of Market Development at ALung Technologies where he was responsible for product management, clinical affairs, marketing, and global sales. Scott is a two-time graduate of the University of Pittsburgh having earned a BS from the Swanson School of Engineering (Bioengineering) and an MBA from Katz Graduate School of Business (Marketing).

Tom WatersTom Waters
Assistant Director of Startups & Business Development
University of South Florida

Tom is responsible for mentoring and guiding entrepreneurial faculty through the planning, forming, and funding phases of startup creation. His role includes evaluating startup opportunities; confirming they should be pursued as startups rather than traditional licenses; and working with the inventor to prepare summaries of the opportunity, up to and including the initial business plan. He also aids in recruiting the startup CEO and assist in obtaining financing, and negotiates all license and equity agreements with faculty companies.  In addition, he connects entrepreneurial faculty with the appropriate legal and accounting resources, as well as funding opportunities (including SBIR/STTR), state grants, venture and angel capital, and industry-sponsored research.

Additional Lines

Orders for all live programs will include up to five additional lines at no additional charge for staff within your organization who can attend remotely, and all live programs will include our digital package – the on-demand video and transcript.

These will be delivered soon after the live program with no extra fee. In the current climate resulting from pandemic control efforts, we hope these additional access options will help your organization continue to receive important professional education and training safely and regardless of travel and social distancing restrictions.

overseas listeners

Register Today!

Participation in the live webinar is just $197 per site and allows access to one computer for an unlimited number of people to watch. Gather your entire staff and watch for maximum benefit!

Our Guarantee of Quality and Value

We stand 100% behind the quality and value of our products. If you are dissatisfied, simply let us know and we will send you an immediate refund for your entire order -- no questions asked.

CLP and CLE Credits Available

Please review your State Bar’s policy on distance learning credits prior to submitting the non-refundable application fee.

We submit CLE applications (excluding NY, NJ, IL, LA & PA) for an additional $50 (California is $90, Florida is $225, Texas is $150). Approval times vary per state and cover all attorneys in attendance. Application is not a guarantee of approval and attendance forms must be submitted following the program.

CLP Credits are also available.

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