Tech Transfer Central

Best Practices for Managing Your Innovation Showcase to Attract Licensees, Investors and Entrepreneurs

Format: On-Demand Video/Transcript, or DVD
Originally presented: September 29, 2016

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Price: $197
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Best Practices for Managing Your Innovation Showcase to Attract Licensees, Investors and EntrepreneursHosting an innovation showcase is a great way to bring together investors, student and faculty entrepreneurs, and community business executives. It’s an important part of the “contact sport” playbook that creates the critical connections needed for building the framework of a vibrant innovation ecosystem. It’s a very hands-on and time consuming project, but when done right it opens up tremendous opportunities for new sources of investment, licensing, and involvement with your research enterprise.

Unfortunately, an innovation showcase – without the right strategies and planning – can be a huge drain on time and resources with little or no payback, and can even do damage to your TTO’s reputation if the “show” features the wrong technologies or brings in the wrong audience.

That’s why Technology Transfer Tactics’ Distance Learning Division has recruited two experts from The University of New Mexico’s tech transfer arm, STC.UNM, to lead this one-hour best practices webinar. STC.UNM is widely recognized as the cream of the crop for innovation showcases and they are ready to share their knowledge, recruiting advice and metrics is this how-to program:

Best Practices for Managing Your Innovation Showcase to Attract Licensees, Investors and Entrepreneurs

Here’s a brief look at the program agenda:

  • Knowing your purpose and setting goals for your showcase
  • Procuring the prefect space for your event
  • Leveraging your state’s assets and getting help with promotion
  • Proven marketing strategies that bring in the “right” attendees
  • Overview of the partnership between UNM, New Mexico State University, New Mexico Institute of Mining and Technology, Air Force Research Laboratories, Sandia National Laboratories, and Los Alamos National Laboratory
  • How to establish and manage partnerships to expand your showcase’s reach and impact
  • Setting the agenda for the showcase
  • Creating the best format for presenting PIs
  • The do’s and don’ts for showcasing start-up companies
  • How to attract funding and sponsors for the event
  • Metrics for success
  • Recruiting out-of-state corporations and investors
  • After the showcase: Critical follow-up best practices

PLUS! Listen to the the recorded Q&A from the original program!

Meet your expert presenters:

Elizabeth J KuuttilaElizabeth (Lisa) J. Kuuttila, CEO & Chief Economic Development Officer, STC.UNM, University of New Mexico. Ms. Kuuttila works with the STC.UNM Board of Directors in developing strategies for implementing STC’s vision to play a vital role in New Mexico’s economic development and to be a leader in technology commercialization. Under her leadership, STC.UNM is substantially growing its program using the Rainforest Model to develop an innovation ecosystem in New Mexico. In 2013, STC.UNM was tasked by the university with implementing its economic development initiatives under Ms. Kuuttila’s leadership.  Ms. Kuuttila has more than 20 years of prior leadership experience in technology commercialization and licensing.

Cara MichaliszynCara Michaliszyn, University Ventures and Engagements Manager, STC.UNM, University of New Mexico. Cara joined STC as a Student Office Assistant in May 2006 and is currently the University Ventures and Engagements Manager. She supports STC’s activities related to economic development. Cara also manages the corporate marketing for STC. 


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