Tech Transfer Central

Best Practices in Creating and Managing Crowdfunding Campaigns for Faculty and Student-Led Projects

Format: On-Demand Video/Transcript, or DVD
Originally presented: September 30, 2015

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Price: $197
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Crowdfunding is becoming increasingly popular on many university campuses and can be a vital lifeline for projects and start-ups not typically supported through Angel or VC funding. For example, funding for a project on new antibiotics for superbugs; a project on discovering molecules that can shed new light on Alzheimer’s disease, and a charitable project to distribute clean water in Bangladesh would not have been possible without this grass-roots approach to fundraising.

But for every success story there are at least two failures — and many, many lessons to learn.

That’s why Technology Transfer Tactics’ Distance Learning Division has partnered with two top university crowdfunding project managers to help you meet the challenges associated with creating and managing a crowdfunding campaign. They will share their successes, failures, mistakes, lessons learned, and best practice advice during this how-to webinar. Please join us for:

Best Practices in Creating and Managing Crowdfunding Campaigns for Faculty and Student-Led Projects

You’ll get expert, from-the-field guidance from Tiffany Antor with ASU Foundation’s PitchFunder, and Marsha Reardon of UTexas at Austin’s Hornraiser. They will discuss:  

  • What projects can and cannot be funded using crowdfunding
  • Best practices for creating and managing a successful campaign:
    • Tools for crafting a compelling story
    • Planning techniques and creating a timeline
    • Project execution and launch strategies
    • Ensuring quality video production
    • Compliance and follow-up with donors
  • Strategies for engaging student and faculty
    participation in fundraising and donations

    • Why it’s critical to success
    • Assisting with faculty outreach to donors and network building
  • Handling conflicts with entrepreneurs and project leaders to ensure funding success
  • Successes, failures, mistakes, and lessons learned

Your Expert Presenters:

Marsha ReardonMarsha Reardon, Coordinator of Student Philanthropy and Special Campaigns, University of Texas at Austin. Marsha has seven years experience in the field of fundraising both professionally and as a volunteer. Marsha Reardon spent most of her early life volunteering for causes and developing a passion for philanthropy. Carrying into her professional life, she has been primarily focused on non-profit management and development in her career.

Tiffany AntorTiffany Antor, Associate Director of Annual Giving, ASU Foundation for A New American University. Tiffany Antor has proudly served the ASU Foundation for a New American University since September of 2012. Tiffany assists with strategies related to raising gifts under $25,000, with a focus on integrated communications, program creation, and digital engagement and solicitation. Tiffany currently oversees the direction and development of the ASU Foundation’s PitchFunder charitable crowdfunding program. Prior to joining the ASU Foundation, Tiffany was an engagement manager at Western Michigan University, creating meaningful experiences for the university’s highest-rated donors and cultivating major gift prospects for the institution’s fine arts, health, and honors colleges.

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