Tech Transfer Central
University-Industry Engagement Advisor

Corporate Tiering Strategies: Identifying and Nurturing High-Value Industry Partnerships

Format: On-Demand Video/Transcript, or DVD
Originally presented: Thursday, July 22, 2021

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Price: $197
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The landscape for corporate partnerships is vast and wide, while university industry engagement and corporate relations staff members can usually be counted on one hand. That makes efficiency of effort critical – time and resources spent marketing to new potential partners and nurturing the relationships you already have must be laser-focused on where you can realize the greatest return on those efforts.

Corporate tiering, a strategy for identifying your most valuable partnerships as well as your best prospects – and for maximizing those engagements in a strategic way for the university – has been utilized by Virginia Tech and the University of Washington for years with great success. Using a data-focused approach, the corporate tiering strategy allows the schools to sift through the thousands of sponsors providing gifts and other research support to identify and cultivate the most important relationships.

Our Distance Learning Division has teamed up with the industry engagement leaders at both schools to bring you this detailed and partnership-building webinar:

Corporate Tiering Strategies: Identifying and Nurturing High-Value Industry Partnerships

Please join Brad Fravel, MBA, PhD, executive director of LINK: Center for Advancing Partnerships at Virginia Tech, and Todd Cleland, PhD, SM/MBA, senior director of industry relations with the University of Washington, for this strategy-filled program. Here’s a quick look at the agenda:

  • Demystifying the concept of corporate tiering
  • Detailed insight into an analytical approach that includes:
    • Financial Support
    • Prospect Strength
    • School Affinity (alumni, local workforce)
    • Preparing the strategy document
  • Building an internal corporate tiering team
  • Success stories and lessons learned along the way
  • Plus: Get all of your questions answered during the interactive Q&A portion of the program.

Meet your expert panel:

Brad FravelBrad Fravel, MBA, PhD
Executive Director
LINK: Center for Advancing Industry Partnerships
Virginia Tech

As a seasoned professional with two decades of experience in science and business, Brad is responsible for identifying and creating strategic, long-term collaborations with the private sector to advance innovation, improve communities, and strengthen tomorrow’s workforce. Prior to Virginia Tech, he held positions as executive director of corporate relations at Indiana University and served as the business development manager for the university’s technology transfer arm, IU Research & Technology Corporation.

Todd ClelandTodd Cleland, PhD
Senior Director, Corporate Relations
University of Washington

Todd leads the corporate relations team in UW’s central Corporate & Foundation Relations office.  Todd and team are focused on supporting and growing UW’s top thirty corporate relationships and on leading strategic projects to enhance corporate engagement.  Todd joined UW in 2010, after 20+ years at Hewlett-Packard. During his HP career, he worked in R&D and management roles in its semiconductor and inkjet printing businesses and led new business programs to commercialize HP technologies. He is an inventor on 20 issued patents.

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