Tech Transfer Central
University-Industry Engagement Advisor

Corporate Tiering Strategies: Identifying and Nurturing High-Value Industry Partnerships

Format: Webinar, On-Demand Video/Transcript, or DVD
Thursday, July 22, 2021 ~ 1:00-2:00 pm (Eastern Time)

Coronavirus update: Orders for all live programs will include up to five additional lines at no additional charge for staff within your organization who can attend remotely, and all live programs will include our digital package. Click here for more details.


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Price: $197
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The landscape for corporate partnerships is vast and wide, while university industry engagement and corporate relations staff members can usually be counted on one hand. That makes efficiency of effort critical – time and resources spent marketing to new potential partners and nurturing the relationships you already have must be laser-focused on where you can realize the greatest return on those efforts.

Corporate tiering, a strategy for identifying your most valuable partnerships as well as your best prospects – and for maximizing those engagements in a strategic way for the university – has been utilized by Virginia Tech and the University of Washington for years with great success. Using a data-focused approach, the corporate tiering strategy allows the schools to sift through the thousands of sponsors providing gifts and other research support to identify and cultivate the most important relationships.

Our Distance Learning Division has teamed up with the industry engagement leaders at both schools to bring you this detailed and partnership-building webinar:

Corporate Tiering Strategies: Identifying and Nurturing High-Value Industry Partnerships

Please join Brad Fravel, MBA, PhD, executive director of LINK: Center for Advancing Partnerships at Virginia Tech, and Todd Cleland, PhD, SM/MBA, senior director of industry relations with the University of Washington, for this strategy-filled program. Here’s a quick look at the agenda:

  • Demystifying the concept of corporate tiering
  • Detailed insight into an analytical approach that includes:
    • Financial Support
    • Prospect Strength
    • School Affinity (alumni, local workforce)
    • Preparing the strategy document
  • Building an internal corporate tiering team
  • Success stories and lessons learned along the way
  • Plus: Get all of your questions answered during the interactive Q&A portion of the program.

After the live session, keep the on-demand video for future training and education!

Meet your expert panel:

Brad FravelBrad Fravel, MBA, PhD
Executive Director
LINK: Center for Advancing Industry Partnerships
Virginia Tech

As a seasoned professional with two decades of experience in science and business, Brad is responsible for identifying and creating strategic, long-term collaborations with the private sector to advance innovation, improve communities, and strengthen tomorrow’s workforce. Prior to Virginia Tech, he held positions as executive director of corporate relations at Indiana University and served as the business development manager for the university’s technology transfer arm, IU Research & Technology Corporation.

Todd ClelandTodd Cleland, PhD
Senior Director, Corporate Relations
University of Washington

Todd leads the corporate relations team in UW’s central Corporate & Foundation Relations office.  Todd and team are focused on supporting and growing UW’s top thirty corporate relationships and on leading strategic projects to enhance corporate engagement.  Todd joined UW in 2010, after 20+ years at Hewlett-Packard. During his HP career, he worked in R&D and management roles in its semiconductor and inkjet printing businesses and led new business programs to commercialize HP technologies. He is an inventor on 20 issued patents.

Coronavirus update

In response to the spread of the COVID-19 virus and our customers’ efforts to minimize exposure through travel restrictions, at-home work, and reductions in internal gatherings for training and education, we are temporarily expanding our distance learning offerings to make all programs more accessible. Orders for all live programs will include up to five additional lines at no additional charge for staff within your organization who can attend remotely, and all live programs will include our digital package – the on-demand video and print transcript. These will be delivered soon after the live program with no extra fee. In the current climate resulting from pandemic control efforts, we hope these additional access options will help your organization continue to receive important professional education and training safely and regardless of travel and social distancing restrictions.

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Register Today!

Participation in the live webinar is just $197 per site and allows access to one computer for an unlimited number of people to watch. Gather your entire staff and watch for maximum benefit!

Our Guarantee of Quality and Value

We stand 100% behind the quality and value of our products. If you are dissatisfied, simply let us know and we will send you an immediate refund for your entire order -- no questions asked.

CLP and CLE Credits Available

Please review your State Bar’s policy on distance learning credits prior to submitting the non-refundable application fee.

We submit CLE applications (excluding NY, NJ, IL, LA & PA) for an additional $50 (California is $75, Florida is $225, Texas is $150). Approval times vary per state and cover all attorneys in attendance. Application is not a guarantee of approval and attendance forms must be submitted following the program.

CLP Credits are also available.

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