Tech Transfer Central
University-Industry Engagement Advisor

A Step-By-Step Guide to Business Planning for Tech Transfer Organizations

Format: MP3 Download, CD, or PDF Transcript
Originally presented: February 12, 2009

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Price: $197
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Learn how to create business plans the way early-stage technology investors want to see them

As start-ups become a bigger part of the tech transfer strategic picture, and as investors become more demanding, the need for expertise in detailed business planning among TTO staff is also rising. In fact, your ability to deliver a solid, realistic, and compelling business plan may well be the single most important factor in moving your valuable innovations to the next level and securing the funding that will be its early lifeblood. From sales and marketing strategies to development and overhead costs, you must present your plan — and support it — with market statistics and realistic projections that will convince increasingly skeptical VCs and other funding entities. You must lay out both a roadmap for success and a vision that your prospects can see clearly and buy into.

Here’s a chance for your entire staff to get a crash course in crafting business plans the way today’s early-stage technology investors want to see them. Join us for a low-cost yet high-impact audioconference you can’t afford to miss:

A Step-By-Step Guide to Business Planning
for Tech Transfer Organizations

Technology Transfer Tactics Distance Learning Division has enlisted one of the leading experts in the art of business planning to attract capital for university technologies. Venture Architects managing director Melissa Krinzman will guide you through the key steps to building a cogent and compelling document that will give your innovation the very best chance of securing needed funding. Ms. Krinzman has led business plan and capital raising workshops for entrepreneurs, executives, investors, students, and nonprofit organizations across the country including Yale University, Columbia University, New York University and more. You’ll come away with armloads of valuable ideas for improving your business planning and a blueprint for drafting a document that puts your researcher’s vision into terms investors can put their cash behind.

Here’s what you’ll learn in this practical workshop:

  • What investors are looking for in a business plan – and what makes them cringe
  • The 7 rules of investor etiquette
  • How to clearly identify benefits, core philosophies, and business goals
  • How to avoid the 14 common blunders that guarantee failure
  • What data investors demand to back up your plan’s assumptions
  • Best practices in defining marketing and sales strategies and projecting costs
  • Presentation techniques that will capture the prospect’s attention and keep your plan at the top of the stack
  • And much more…

Meet Your Instructor:

Melissa Krinzman is the Managing Director of Venture Architects LLC, a business plan development firm for private companies and nonprofit organizations seeking investment capital. Since 1998, Venture Architects has worked with over 400 companies that have raised approximately $450 million in investment capital. In her role as Managing Director , Ms. Krinzman has led business plan and capital raising workshops for entrepreneurs, executives, investors, students, and nonprofit organizations across the country including Cisco Systems, Columbia University, IBM, Independent Sector, MeadWestvaco, New York Angels, New York Software Industry Association, New York University, Northern Trust, Office Depot, Social Enterprise Alliance, Women Presidents’ Organization, The World Bank, and Yale University. Prior to launching Venture Architects, she was recruited as the President of Tyber USA, the U.S. subsidiary of a European fabric manufacturer and fashion company.

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CLP and CLE Credits Available
Many state bars require written certification of attendance from the program sponsor. When you receive the access instructions for a live webinar, you will be directed to a webpage to download program materials. Included in these materials is an attendance form which should be completed and returned to us immediately following the presentation.

Please review your State Bar’s policy on distance learning credits prior to submitting the non-refundable application fee. We submit CLE applications (excluding NY, NJ, IL, LA & PA) for an additional $50 (unless otherwise specified upon checkout). Approval times vary per state and cover all attorneys in attendance. Application is not a guarantee of approval and attendance forms must be submitted following the program.

CLP Credits are also available.

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