Tech Transfer Central
University-Industry Engagement Advisor

Impact Convergence: A New Model for Building Scalable Relationships between Industry and Universities

Format: On-Demand Video, DVD, or PDF Transcript
Originally presented: February 27, 2019

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Price: $197
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Building solid, scalable relationships with industry takes a lot of finesse, patience, and dedication to the big picture. While one-off research deals are always welcomed, the real prize for both universities and corporations are long-term strategic partnerships that address the entire spectrum of university-industry collaboration, from research and philanthropy to start-ups, talent development, recruitment, and economic development among others. But to win those partnerships, your long game must have a clear, concise plan to succeed.

The Office of Industry Engagement & Commercial Venturing at Brown University has built a successful model for industry engagement using a scale-up concept called Impact Convergence (ICON). There are several layers of the ICON experience, beginning with ICON Exploration, moving to the ICON Challenge Hub, and ultimately to ICON Impact. Hyundai Motor Company is the first company to enter a new relationship with the university under the ICON model.

Technology Transfer Tactics, in partnership with University-Industry Engagement Advisor, is sponsoring this innovative webinar that will take an inside look at Brown’s new scale-up model and address common issues that face these complex relationships, as well as best practices for impact-driven alignment between industry and universities:

Attendees will leave this program with an action plan for building a roadmap for scalable relationship-building with key industry partners. Join Tracey Dodenhoff, head of strategic industry engagement at Brown University and Principal of Onovo, Inc., when she discusses:

  • Why Industry/University relationships have struggled
  • A New Model: Impact-Driven Alignment
  • Identifying potential partners and exploring shared interests
  • Creating internal teams
  • Zeroing in on prospects with most potential and creating action-oriented items
  • Custom-fitting projects (and teams) that align with industry and university interests
  • Scaling up to long-term projects and strategic partnerships
  • Case studies, tools and techniques
  • Brown University’s ICON program: How the early stages of the ICON model lay the groundwork for a long-term relationship
  • How ICON’s scale-up stages work

Meet Your Program Leader:

Tracey A DodenhoffTracey A. Dodenhoff
Principal
Onovo Inc.

Tracey is a Principal of Onovo Inc., a growth acceleration firm focused on smart scaling strategies. An entrepreneurial leader driven by rapid value creation, Tracey’s background encompasses technology entrepreneurship, innovation leadership and venture investing. She was the Founding Director of the Center for Research Innovation (CRI) at Northeastern University, where she established a University-wide initiative leading the translation of innovations into viable ventures. Under Tracey’s leadership, the university realized a 12X increase in revenue from its intellectual property portfolio and technology start-ups. She also established RISE (the Research, Innovation & Scholarship Expo) to showcase university innovations and ventures to industry. Through a mashup of a technology platform and event strategy, RISE is now the largest event of its kind in the country, hosting more than 2,000 attendees. 

Most recently through Onovo, Tracey develop the ICON industry engagement program for Brown University, creating powerful engagement models such as the Hyundai Visionary Challenge, whose success resulted in a 3-year Sponsored Research Agreement between Hyundai and Brown.

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