Tech Transfer Central
University-Industry Engagement Advisor

Incorporating Innovation and Entrepreneurship Activities into Promotion and Tenure Decisions

Format: On-Demand Video/Transcript, or DVD
Originally presented: Wednesday, May 26, 2021

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Price: $197
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Including innovation and entrepreneurship activities in university promotion and tenure decisions is an important way for universities to encourage researchers to participate in commercialization activity – particularly younger faculty – and sustain a healthy innovation environment. It’s clear that faculty respond quickly to changes in incentives – and they respond to disincentives as well. Without a push toward inclusion of innovation activity, you can bet that some potentially lucrative and important inventions will fall by the wayside.

While you may encounter “old guard” faculty and research leaders that still balk at the idea that commercialization should carry weight in promotion and tenure criteria, the tide is turning. Many universities have already taken formal policy steps to include innovation as a consideration, and many others are seeing more commercialization activity on faculty dossiers in promotion and tenure deliberations.

This paradigm shift is perfect timing for your university to re-evaluate your tenure and promotion policies and encourage up-and-coming faculty to engage with your TTO – and bring their technologies out of the lab.

That’s why we teamed up with an expert panel for this important, forward-looking program:

Incorporating Innovation and Entrepreneurship Activities into Promotion and Tenure Decisions

Please join Fuentek’s Danielle McCulloch as she hosts a conversation with Rich Carter from Oregon State University and Almesha Campbell from Jackson State University as they discuss best practices and strategies for making this shift toward a tenure and promotion process that encourages inventors and potential start-up founders to participate in the commercialization process. With insights taken from the recent Promotion and Tenure – Innovation and Entrepreneurship (PTIE) Summit, the panel will also share ways that all those interested can get involved in pushing this change forward.

Here is a brief look at the agenda:

  • Overview of formal PTIE activities – summit, working group, resources, etc.
  • Success stories of universities already making the change
  • Ways to advocate for change with faculty and university administrators
  • Key, measurable benefits of including innovation and entrepreneurship in P&T decisions
  • Leveraging innovation in P&T criteria to advance diversity and inclusion
  • Working together to be sure changes are consistent across the academic community

Meet Your Presenters:

Danielle McCullochAs a vice president of Fuentek, Danielle McCulloch assists with managing the tech transfer consultancy’s strategic and operational aspects. She also leverages her wide range of technical and business experience to help a variety of R&D organizations–including major universities, companies, and government labs–increase their efficiency and effectiveness to maximize their impact, resulting in more licenses/agreements and improved stature/reputation.

Danielle works collaboratively with clients to evaluate and prioritize their IP portfolios, develop and implement marketing/outreach strategies, negotiate win-win licenses and other deals, establish collaborative R&D partnerships, secure sponsored research and other funding, and successfully apply open innovation principles. She also helps clients enhance their presence and reach, with a focus on developing effective communication strategies to address both internal and external stakeholder needs.

Danielle has presented training seminars in the U.S. and internationally on variety of topics, including technology evaluation, marketing, social media, and entrepreneurship.

Almesha L. CampbellAlmesha L. Campbell, PhD is the Assistant Vice President for Research and Economic Development at Jackson State University (JSU). In this capacity, she supports the vice president with overall responsibility for the Division of Research and Economic Development, which overseas Grants and Contracts, Sponsored Programs, Research Compliance, Technology Transfer and Commercialization, Federal Relations, and the Center for Innovation, Entrepreneurship and Economic Development. For over 10 years, she served as the Director for Technology Transfer and Commercialization at JSU, and continues to manage the intellectual property process from triage of invention disclosures to commercialization. 

Almesha designs and manages around innovation and entrepreneurship in an effort to broadening the participating on underrepresented minorities in these areas. She is the principal investigator (PI) for the NSF-supported JSU I-Corps Site, which is designed to train teams of faculty and students to take their ideas from the lab to the market. She is also PI of an NSF EAGER grant designed to help change perception of underrepresented minorities in innovation and entrepreneurship. Almesha serves as the executive director of the Engaging Researchers and Innovators in Commercialization at HBCUs (EnRICH) pre-accelerator program funded by the National Institute of General Medical Sciences (NIGMS).

Almesha co-led the development of the newly established Center for Innovation and Entrepreneurship at JSU, which houses a VR Academy, makerspace, learning collaboratory, production room, and more. She spearheads a newly designed initiative to transform the STEM curriculum using virtual reality, as well as the JSU eSports program.

 She was recently elected to a three-year term on the AUTM Board of Directorsand is a member of the AUTM Women Inventors Special Interest Group. In addition to AUTM, Almesha holds membership in professional organizations such as the Licensing Executives Society, Society of Research Administrators (SRA) International, and the American Society of Public Administration.

Rich CarterRich Carter, PhD, is a Professor of Chemistry at Oregon State University (OSU) and serves asFaculty Lead for Innovation Excellence at OSU. This position focuses on supporting faculty interests in innovation and entrepreneurship (I&E) at OSU. He alsoserves as the PI on the recently awarded NSF grant entitled “Innovation and Entrepreneurship (I&E) Summit: A Seismic Shift in Promotion and Tenure (P&T).”

Rich’s interest in the intersection of academia and industry originated from his successful founding of the OSU spinout company Valliscor, a smart chemical manufacturing company he leads as CEO. Dr. Carter provides I&E training for OSU faculty and maintenance of the university-level I&E website.  He serves as a mentor for the OSU Advantage Accelerator and sits on their Advisory Board.

Rich also served as the PI of an NSF funded NRT IGE grant that piloted and tested a team-based, experiential curriculum that simultaneously integrates basic scientific research with market research and with professional skill development and practice.

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