Tech Transfer Central

Incentivizing University Faculty for Commercialization Activity

Format: On-Demand Video with closed captions
Originally presented: Wednesday, October 5, 2016
Price: $197

Incentivizing University Faculty for Commercialization ActivityEvery university has some sort of policy regarding incentives for faculty researchers, typically related to funding levels or other research-focused milestones. Very few, however, spell out financial or promotion and tenure rewards for commercialization activity, despite the fact that many of these same schools are pressing hard for results from their tech transfer offices.

This disconnect is being recognized and addressed by a growing number of universities – sometimes with a rather heavy dose of pushback from those who still view commercialization as the ugly stepchild of more scholarly pursuits. Some universities that do incentivize faculty commercialization activity are reporting increases in business-viable IP, which leads to high-value licenses and the creation of more start-up companies.

Given the pressure from many universities’ top administrators to get more tangible returns on research investments, there may never be a better opportunity to address the incentives issue. To help you introduce and implement an incentive plan that brings both a positive shift in faculty relationships and a positive return in the form of more licensing deals, more start-ups, and more impact on economic development, Technology Transfer Tactics’ Distance Learning Division presents this high-interest program:

Incentivizing University Faculty
for Commercialization Activity

During this one hour webinar, our program thought leaders will discuss:

  • How the TTO can positively promote incentives:
    • Promotion and tenure
    • Financial incentives
    • Examples of specific incentive plans
  • Gaining buy-in and leadership from senior administration
  • Revisiting your IP policies regarding royalty shares, ownership rights, etc.
  • Expecting and handling political and faculty pushback
  • Outreach efforts:
    • Employ a push or pull strategy?
    • Tapping into alumni resources and buy-in
  • Tackling the perceived — and real — pros and cons of incentives

Your program leaders:

Joy GoswamiJoy Goswami
Assistant Director
Office of Economic Innovation and Partnerships
University of Delaware

Joy oversees and manages technology transfer activities and corporate relations. He is actively involved in managing intellectual property, assisting in establishing start-up and spin-off companies and bringing forth university-industry collaborations and partnerships. He is an NIH-SBIR/STTR reviewer and has more than twelve years of experience in the field of business development in a career that has produced highly regarded commercialization strategies and outreach practices of novel technologies in the biotechnology, agriculture and biomedical sectors. He is a Registered Technology Transferred Professional, a USPTO Registered Patent Agent, and a Howard Bremer Scholar.

Tony ArmstrongTony Armstrong
President and CEO
Indiana University Research & Technology Corporation

Mr. Armstrong has served as president and CEO of the Indiana University Research & Technology Corporation since August 2008, as well as assistant vice president in the Indiana University Office of the Vice President for Engagement. In these positions, Tony helps guide IU’s efforts to further economic development and job creation, to support new business ventures, to transfer IU-developed technologies to the marketplace, and to build partnerships with businesses and universities across Indiana and throughout the nation and world. Prior to these appointments, Tony served as executive director of the IU Office of Engagement and as associate director of the Office of Technology Commercialization at IU’s Advanced Research and Technology Institute (ARTI) from September 1997 to March 2000. There, he was responsible for the protection and commercialization of intellectual property developed within the IU system. He also served as the executive director and general counsel of the Indiana 21st Century Research and Technology Fund. In that role, he managed a $140 million fund that provided early-stage investments for collaborative research partnerships and cultivated high-tech industries for the state of Indiana.

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Digital Package

This program is delivered as a digital package that includes the on-demand video with closed captions and the slide deck from the live presentation – and you can share it whenever you wish throughout your organization.

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