Tech Transfer Central

Mining for Low-Tech Gold: Turning University Creative Works into New Licensing Dollars

Format: CD or as MP3 download
Originally presented: April 24, 2008

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Price: $197
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This audioconference is sponored by Flintbox Innovation Network

Flintbox is a global intellectual property exchange providing easy and open access to innovation by encouraging direct interaction between licensing professionals, industry, and researchers. Members can market technologies and research artifacts to a global audience while accessing a full suite of in-office management tools including online licensing and e-commerce. Join nearly 100 research institutions and over 5000 industry members; visit and post your licensing and collaboration opportunities today!

You are sitting on a potential gold mine. It’s right under your nose, in the form of a mother lode of intellectual property created by your faculty that is ready for commercialization without further development, is relatively easy to license, brings a quick return in dollars to the university, and gives your tech transfer office a solid boost in performance.

What’s the secret? It lies in expanding your focus beyond strictly high-tech innovations to the realm of “creative works.” Textbooks, software programs, education modules, courseware, web tools, databases, videos, and a host of other non-traditional forms of licensable IP too often go unnoticed and untapped in busy offices that are chasing the next high-tech “big winner.”

Let us show you how to mine this buried treasure, and add hundreds of thousands of dollars in new licensing revenues.

Mining for Low-Tech Gold:
Turning University Creative Works
into New Licensing Dollars

The beauty of creative works and other low-tech IP is that it typically arrives as a finished product and can be immediately licensed and monetized. These ready-for-market assets are unlike the many technology innovations that often require years of further research, complex negotiations, and risk associated with technical failures or start-up financing. And while no one product is likely to be a bonanza on its own, a solid collection can add up to a big increase in royalty revenues for your office.

But getting these revenues flowing and dealing with the differences between creative works and patent-dependent high-tech innovations takes know-how and a different set of commercialization strategies. When you attend this nuts-and-bolts session, you’ll learn from two tech transfer veterans who’ve discovered the “low-tech gold” and developed it into a key part of their IP portfolios. You’ll find out how they did it, and how you can emulate their success in your institution.

Here’s what you’ll learn in this practical, revenue-building session:

  • Reaching out to faculty and building a creative works portfolio
  • Finding a place and the personnel for creative works — in the TTO or a separate office
  • IP protection: copyrights, trademarks, and more
  • Identifying potential licensees and marketing to the publishing industry
  • Creative works licensing tips — typical terms and common pitfalls
  • “Click-through” instant licenses
  • Potential of in-house sales and distribution
  • and much, much more!

Meet Your Faculty

Jerry McGuire is director of the Office of Technology Transfer for the University of North Carolina at Greensboro. He has over 30 years experience in technology commercialization with both industrial and university technologies. He joined UNCG as the first director of the OTT in April 2002 and built a successful tech transfer operation from the ground up. He served previously as the director of tech transfer at the University at Buffalo, part of the State University of New York system. At UB/SUNY, he reengineered the technology transfer office and its practices, leading to significant increases in successful commercialization of university technologies. For more than a quarter century Mr. McGuire was part of and eventually head of corporate international marketing and licensing at Westinghouse Electric Corporation. He was responsible for a portfolio of 150 licensees in 43 countries with royalty revenues in excess of $170 million annually.

Giovanni Tata, PhD, is Director of the Creative Works Office at Brigham Young University. Dr. Tata launched the office — which is a separate entity working alongside the university’s tech transfer office — 12 years ago and has built it into a licensing and sales engine generating over $1 million in annual revenues. Prior to joining BYU, Dr. Tata was the Chairman and founder of Taras Development Corporation and President of Transoft International, Inc. He received his Ph.D. from the University of Utah.

Who Should Listen

Technology transfer managers and professionals, IP marketers, licensing specialists, arts and sciences deans and department heads, IP consultants and attorneys, and others interesting in commercializing university creative works.

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CLP Credits are also available.

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