Tech Transfer Central

Mobile App Accelerators on Campus: How TTOs Can Gain New Revenues and Enhance Engagement

Format: On-Demand Video/Transcript, or DVD
Originally presented: January 27, 2016

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Price: $197
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Mobile apps continue to present technology transfer offices with a tremendous opportunity for new revenues, and some TTOs are taking this opportunity to the next level by creating mobile app accelerator centers. These centers focus solely on commercializing and monetizing mobile app ideas disclosed by students, faculty and staff.

Technology Transfer Tactics’ Distance Learning Division has partnered with two very successful – yet very different – mobile app accelerators to help you tap into this new revenue opportunity while also better serving your student and faculty app developers.

Please join us as we feature Oklahoma State University’s Mobile App Center and the University of Pennsylvania’s AppItUp accelerator for an information-packed session that will compare and contrast each accelerator as well as provide best practice advice and reveal lessons learned.

Our expert presenters will discuss:

  • How and why each accelerator was established
  • Each program’s end-goal: One is service-oriented and one is committed to forming companies
  • How each accelerator is monetizing their apps and what it means to their bottom line
  • Details regarding each program’s annual app development competitions
  • The criteria each looks for in an app such as:
    • Social impact
    • Fundable
    • Scalable
    • Practicality, and more…
  • Each program’s relationship with their university’s Technology Transfer Office
  • Statistics on each accelerator’s impact on local and regional economic growth
  • Highlights of each program’s successes, failures and future plans for growth

Your Expert Presenters:

Jai RajendranJai Rajendran, Technology and Business Development Manager, Oklahoma State University’s Technology Development Center (TDC). Mr. Rajendran is responsible for analyzing the commercialization potential of new inventions made by OSU researchers and marketing those inventions to potential licensees. In addition, Jai manages TDC’s internship program and coordinates the submission of proposals to the Technology Business Development Program. Previously he managed the day-to-day operations of Cowboy Technologies, an OSU-affiliated for-profit, early seed-stage investment company that identifies, invests and develops university technology start-ups. In that role, he also developed business plans and participated in fundraising efforts for individual start-ups. 

Karina SotnikKarina Sotnik, Assistant Director, PCI Ventures, University of PennsylvaniaMs. Sotnik is responsible for helping PCI Ventures and UPstart companies with marketing and business development activities. She is also responsible for creating custom programs within PCI Ventures. Prior to joining PCI Ventures, Karina gained two decades of experience in marketing and business development for companies large and small in Silicon Valley and beyond. She specializes in launch, operations and expansion of small businesses in the US and internationally. Karina also serves as an advisor and mentor for incubators based at two of Russia’s top universities.

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