Tech Transfer Central

Marketing Strategies that Attract and Engage Industry Partners

Format: On-Demand Video/Transcript, or DVD
Originally presented: Thursday, August 10, 2017

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Price: $197
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If your TTO is like most these days, you are working hard to adapt and thrive in a more partnership-driven world, and your marketing efforts are shape-shifting to meet those demands. One thing should be clear by now: Seeking out and establishing industry partnerships shouldn’t wait until an innovation is patented — it should start at disclosure, and the marketing opportunities and efforts must continue to evolve with the technology through the pipeline.

By constantly re-evaluating the market space and involving multiple parties, you dramatically increase your chances of getting your innovations to the marketplace. But it requires not only the right strategies, but also diligence, dedication, and a healthy dose of hard work.

That’s why our Distance Learning Division has scheduled a targeted webinar program that will provide you with a wealth of how-to advice on developing your marketing strategies to attract and secure solid, long-term industry partnerships.

Technology Transfer Tactics’ Distance Learning Division is partnering with Quentin Thomas, Marketing Manager at Emory University’s Office of Technology Transfer, to lead this program:

Marketing Strategies that Attract and Engage Industry Partners

Here’s a quick look at the agenda:

  • Evaluating Technology & Market Analysis:
    • How to identify potential partners at the earliest stages of technology development
  • What marketing strategies are most effective to attract these early partners
  • Understanding how the patent status of a technology can inform marketing decisions
  • Best practice advice on how to adjust your message to serve target markets such as:
    • Industry
    • Government
    • Funding agencies
  • “Push” strategies that will open the door to potential partners
  • Tips on writing non-confidential summaries and communicating your value proposition based on your audience

Meet Your Team of Presenters

Quentin ThomasQuentin Thomas
Marketing Manager – Licensing Group
Office of Technology Transfer
Emory University

Quentin is the Marketing Manager in Emory University’s Office of Technology Transfer. These duties include the active marketing of pharmaceuticals, medical devices, diagnostics, software, research tools, and other technologies, including acting as a key contact for companies interested in information about Emory technologies. Prior to his current position, he served as the Marketing Assistant in the University of Florida’s Office of Technology Licensing. He brings experience in both tech transfer and entrepreneurship, having served as Founder and CEO of a live video production company in Central Florida.

Clifford MichaelsClifford Michaels
Assistant Director – Licensing Group
Office of Technology Transfer
Emory University

Clifford is the Assistant Director of Licensing at Emory’s Office of Technology Transfer, a Certified Licensing Professional (CLP™), and a Registered Technology Transfer Professional (RTTP™). In his role as Assistant Director, Cliff oversees the office’s marketing program, material and data transfer agreements, and office’s internship program as well as managing a portfolio of assets and licenses. Cliff has over ten years of experience in technology transfer and prior to joining the licensing team Cliff served in a variety of other roles within OTT ranging from marketing and communications to management of Emory’s patent portfolio. Cliff is an active member of the Association of University Technology Managers (AUTM), volunteering with that organization’s strategic communications committee, and regularly speaks about technology transfer and careers in intellectual property and licensing at Emory and events around Atlanta.

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