Tech Transfer Central
University-Industry Engagement Advisor

New Models of University-Industry Partnership: U Minnesota’s “MN-IP Create” and “Try and Buy” Programs

Format: On-Demand Video/Transcript, or DVD
Originally presented: Wednesday, April 16, 2014

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Price: $197
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TTOs are increasingly charged with the task of quantifying their impact on regional economies, and one proven way to boost results is by improving corporate access to university-developed technology. The challenges typically voiced by industry — long negotiations, complicated licensing terms, red tape, and risky financial terms — mean missed research and development partnership opportunities that could mean millions of dollars in funding, licensing, and new technologies being brought to market.

But there are proven ways to face these challenges head-on, and the University of Minnesota has raised the bar with its groundbreaking MN-IP Create and MN-IP Try and Buy programs – and they are ready to share their keys to success in this one-hour webinar workshop.

These programs have dramatically improved the university’s ability to land new sponsored research and licensing deals, and in the process redefined the TTO as a highly sought after partner for corporations. MN-IP Create vastly simplifies the contracting process for sponsored research and employs industry-friendly features like pre-set license terms, exclusive worldwide rights, low royalty rates, and affordable prepayments. Most recently the TTO launched the Try and Buy program, which allows companies to “test drive” technologies for a low flat fee before deciding on a license, eliminating risk and encouraging deal activity.

Please join Rick Huebsch and Leza Besemann from the Office for Technology Commercialization at the University of Minnesota for this innovative case-study style program:

New Models of University-Industry Partnership:
U Minnesota’s “MN-IP Create” and “Try and Buy” Programs

Here’s a sneak peek at the program agenda:

  • Understand the Minnesota Innovation Partnerships program (MN-IP), including:
    • Discover innovative university-industry relationship models
      • Case study of the MN-IP Create  program
      • Case study of the MN-IP Try and Buy program
  • Dispel common partnering myths with innovative approaches
  • Details on terms, fees, structure
  • Corporate engagement strategy
  • Selling the programs to internal stakeholders
  • Results and lessons learned 

Your Team of Presenters:

Leza BesemannLeza Besemann
Technology Strategy Manager
Office for Technology Commercialization
University of Minnesota

Leza is a Technology Strategy Manager responsible for working with faculty and researchers to identify, evaluate and manage the IP strategy for new innovations.  She led the implementation of the stage gate process for triaging, evaluating and managing IP portfolios and was responsible for executing the new IP terms in the University of Minnesota’s industry sponsored research agreements.  

Rick HuebschRick Huebsch
Associate Director
Office for Technology Commercialization
University of Minnesota

Rick is the Associate Director for the Office for Technology Commercialization (OTC) and leads the Software and Physical Sciences business unit.  His team is responsible for the full spectrum of technology commercialization duties from working with researchers to intellectual property protection to technology licensing and start-ups.  Rick has led many innovative initiatives in the OTC, including the express licensing and technology marketing website, and most recently the MN-IP Try and Buy program. 

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