Tech Transfer Central

Successfully Apply “Lean” Start-Up Principles to University Spinouts

Format: On-Demand Video/Transcript, or DVD
Originally presented: April 10, 2012

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Price: $197
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We’ve all heard the term “lean start-up,” but what does it really mean? And how can this model be applied to your university-based spinouts?

Contrary to popular belief, “lean” isn’t just about keeping costs to a minimum. Lean also refers to the product development and market assessment processes, as well as fundraising. It also means keeping on target toward important milestones while recognizing when it’s time to recalculate, pivot, or simply jump off the tracks.

Learn and apply “lean” principles and you’ll dramatically reduce risk while improving your odds of success.

Technology Transfer Tactics’ Distance Learning Division has recruited an A-level panel of experts who incorporate the “lean” principles into every phase of their spinout creation process. They’re ready to help you understand the “lean” model and how to apply its methodologies to your academic start-ups.

Please join university start-up veteran Gerard Eldering and David J. Miller, Adjunct Professor at The School of Management, George Mason University, for this insightful and strategy-filled one-hour program:

Successfully Apply “Lean”
Start-Up Principles to University Spinouts

Here’s a look at the program agenda:

  • What is the Lean Start-up model?
  • How does the Lean Start-up approach fit within the university environment?
  • Core concepts:
    • Continuous Development
    • Minimal Viable Product (MVP)
    • The Five Whys
    • Pivots
  • Lean capital – getting start-ups going when seed funding is scarce.
  • Applying the Lean Start-up model to university spinouts — how the approach can make life easier for the TTO!


Gerard Eldering is founder and president of InnovateTech Ventures, specializing in venture creation based on inventions licensed from universities and research institutions. Gerard has been working in the technology transfer community for more than a decade and is passionate about the creation of professionally managed and funded start-up companies. Prior to launching InnovateTech, he founded and served as Director of the Technology Transfer Office at The MITRE Corporation.

David J. Miller, Adjunct Professor – The School of Management, George Mason University is an entrepreneur and has spent the last 10 years working with and managing various new ventures. In December 2007 he founded, the first fantasy sports site dedicated to family play.

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