Tech Transfer Central

Setting TTO Performance Benchmarks Based on Comparable Data Sets of Peer Institutions

Format: Live Webinar, On-Demand Video/Transcript, or DVD
Wednesday, September 09, 2020 ~ 1:00-2:00 pm (Eastern Time)

Coronavirus update: Orders for all live programs will include up to five additional lines at no additional charge for staff within your organization who can attend remotely, and all live programs will include our digital package. Click here for more details.


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Price: $197
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When comparing your tech transfer office’s funding, spin-out, disclosures and licensing data to other universities, it’s only fair to compare apples to apples.

For example, if your university’s research expenditures are $50 million, comparing it to a TTO whose spending is $500 million doesn’t give you an accurate picture of your relative performance. Meaningful benchmarks and metrics are born from “normalized data” – data derived from peer sets – analyzed and drilled down to provide you with a panoramic view of where you are, where you’d like to be, and how to get there.

Any meaningful comparison requires normalizing data to ensure consistency in identifying strengths and vulnerabilities in areas such as funding, patents, licenses, revenues, staffing, start-ups, and more. And now, when many TTOs are faced with harsh budget cuts, this kind of analysis can help pinpoint and validate where adjustments are needed, as well as offer critical evidence of the impact on commercialization efforts. These measures can also provide TTOs with the data needed to convince administrators they require more resources if they are expected to help the institution attain new, lofty objectives.

Tech Transfer Central’s Distance Learning Division has teamed up with Laura A. Schoppe, President of Fuentek, LLC, and current chair of the AUTM Foundation board, to present this highly detailed webinar that will explore methods for setting reasonable benchmarks for your TTO’s performance based on linear peer data comparisons.

Join us on September 9th for:

Setting TTO Performance Benchmarks Based on Comparable Data Sets of Peer Institutions

During this one-hour webinar, Ms. Schoppe will provide you with immediately useable strategies for establishing or improving your benchmarking efforts and developing metrics that accurately reflect your TTO’s performance relative to peer institutions. Here is a sneak peek at the agenda:

  • Evaluating data to identify the most meaningful performance benchmarks
  • Selecting the appropriate datasets for peer and aspirational analysis
  • Normalizing and interpreting the data
  • Leveraging the data for planning and influencing/educating stakeholders

Meet your presenter:

Laura A. Schoppe is president of Fuentek, LLC, a consulting firm that provides intellectual property (IP) management and technology transfer services to universities, government labs, and corporations worldwide. Schoppe has an extensive background in all aspects of IP management. She has been a lead negotiator for major licensing agreements, strategic relationships, and collaboration agreements at top universities, government agencies and Fortune 500 companies around the world. Her expertise includes building efficient and effective technology management organizations; IP portfolio management; open innovation; technology marketing and strategic communications; negotiating licenses, collaborative R&D partnerships, an sponsored research agreements; and entrepreneurship training for innovators/researchers. She currently serves as the chair for the board of the AUTM Foundation.

About Fuentek

Fuentek provides comprehensive technology-related consulting services for leading university, government, and corporate decision makers around the world. Fuentek’s experienced consultants have a broad range of technical expertise, real-world business experience, and unparalleled communications capabilities. The company meets the specific needs of each client, with a commitment to being value-added in its innovation management, strategic consulting, branding and marketing, deal-making, market research, and training services.

Coronavirus update

In response to the spread of the COVID-19 virus and our customers’ efforts to minimize exposure through travel restrictions, at-home work, and reductions in internal gatherings for training and education, we are temporarily expanding our distance learning offerings to make all programs more accessible. Orders for all live programs will include up to five additional lines at no additional charge for staff within your organization who can attend remotely, and all live programs will include our digital package – the on-demand video and print transcript. These will be delivered soon after the live program with no extra fee. In the current climate resulting from pandemic control efforts, we hope these additional access options will help your organization continue to receive important professional education and training safely and regardless of travel and social distancing restrictions.

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Register Today!

Registration is $197 and allows access to one web connection and phone line for an unlimited number of people to listen in your organization. Gather your entire staff for maximum benefit.

Can’t attend live?

The on-demand digital package of this program includes the online video and digital transcript from the live program as well as the original program materials. Just choose your preferred format at checkout. A DVD copy of the program is also available as a $50 add-on.

Quality and Value

We stand 100% behind the quality and value of our products. If you are dissatisfied, simply let us know and we will send you an immediate refund for your entire order -- no questions asked.

CLP and CLE Credits Available

Many state bars require written certification of attendance from the program sponsor. When you receive the access instructions for a live webinar, you will be directed to a webpage to download program materials. Included in these materials is an attendance form which should be completed and returned to us immediately following the presentation.

Please review your State Bar’s policy on distance learning credits prior to submitting the non-refundable application fee. We submit CLE applications (excluding NY, NJ, IL, LA & PA) for an additional $50 (unless otherwise specified upon checkout). Approval times vary per state and cover all attorneys in attendance. Application is not a guarantee of approval and attendance forms must be submitted following the program.

CLP Credits are also available.

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