Tech Transfer Central

Taking Pitches, Showcases and Events Virtual: A Step-By-Step Workshop for Tech Transfer Offices

Format: On-Demand Video/Transcript, or DVD
Originally presented: September 24, 2020

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Price: $197
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With in-person events being sidelined for the foreseeable future, it’s imperative that tech transfer offices maintain the momentum those events bring. By pivoting to a virtual event platform, you can fully engage potential investors, research and development partners, and other stakeholders by creating a one-of-a-kind, interactive experience.

It may sound like a daunting task, but Technology Transfer Tactics has teamed with a smart-scaling expert and virtual engagement evangelist to guide you step-by-step to create a high-value virtual event that can actually expand your audience and reduce your costs, while retaining the benefits of in-person programming. Whether it’s a funding pitch to investors, a virtual demonstration of a prototype, or a faculty inventor showcase, this workshop will teach you how to conceptualize, plan and execute an event that will build your TTO’s critical relationships and garner new opportunities.

There are many benefits to virtual events that TTOs can capitalize right away on, including an expanded potential audience and drastic savings on overhead expenses such as space rental, food and beverage costs, lodging, and travel.

Join us for this practical, two-hour workshop:  

Taking Pitches, Showcases and Events Virtual: A Step-By-Step Workshop for Tech Transfer Offices

This program is so jammed with step-by-step, expert guidance we’ve expanded to a 2-hour program! Here is a peek at the agenda:

  • Core Starting Elements
    • Part 1: Current inventory
    • Part 2: The right team
    • Part 3: Find the Revered Champion
    • Part 4: Your one and only job: Make others successful
  • Strategy: Aligning university Goals with your inner Steve Jobs…
    • Define your North Star
    • What are the Big 3?
    • Impact statement
  • Program Portfolio Exploration
    • Stakeholder landscape and buy-in
    • Defining meaningful engagement
    • Planting the seeds; opportunities to grow and scale
  • Planning – Building toward university legacy
    • Hard and soft Key Performance Indicators (KPIs)
    • Resiliency, scaling and engagement; the 3 sisters
    • Funding
  • Implementation
    • Phased Approach: The How and Why of Lasting Success
      • Pilot
      • Launch
      • Rollout
    • Technology tools: a review and use-cases
    • Evolution and Improvement
    • Selling Up, Across and Down
    • Building as a cultural component
    • Nurturing engagement across the ecosystem
    • Empowering to foster fractal growth

Meet your presenter:

Tracey A. DodenhoffTracey A. Dodenhoff

An entrepreneurial leader driven by rapid value creation, Tracey’s background encompasses technology entrepreneurship, innovation leadership and venture investing. Tracey has generated multi-millions in revenue and value for a portfolio of early-stage initiatives. Over her career, she has launched and invested in over two dozen start-ups, accelerating the growth of new product initiatives across medical, consumer, software and industrial verticals. She is a virtual-engagement evangelist, launching record-breaking innovation, entrepreneurship and engagement initiatives for academic institutions and global corporations with her combined program/digital platform approach. With a personal mission to Help Good People do Great Things with Innovation, Tracey is currently Consulting Principal at Onovo Inc. where she engages in strategic business development initiatives for clients seeking accelerated growth. She also serves on the Board of Directors and Board of Advisors for several early stage medical device and software companies.

Tracey volunteers for the largest medtech membership community in the US, MassMEDIC. As part of their IGNITE Steering Committee, she is helping them launch a new experiential model for venture growth, bringing mutual benefit to the ventures and investment- and acquisition-minded corporate MassMEDIC members.

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Register Today!

Registration is $197 and allows access to one web connection and phone line for an unlimited number of people to listen in your organization. Gather your entire staff for maximum benefit.

Can’t attend live?

The on-demand digital package of this program includes the online video and digital transcript from the live program as well as the original program materials. Just choose your preferred format at checkout. A DVD copy of the program is also available as a $50 add-on.

Quality and Value

We stand 100% behind the quality and value of our products. If you are dissatisfied, simply let us know and we will send you an immediate refund for your entire order -- no questions asked.

CLP and CLE Credits Available

Many state bars require written certification of attendance from the program sponsor. When you receive the access instructions for a live webinar, you will be directed to a webpage to download program materials. Included in these materials is an attendance form which should be completed and returned to us immediately following the presentation.

Please review your State Bar’s policy on distance learning credits prior to submitting the non-refundable application fee. We submit CLE applications (excluding NY, NJ, IL, LA & PA) for an additional $50 (unless otherwise specified upon checkout). Approval times vary per state and cover all attorneys in attendance. Application is not a guarantee of approval and attendance forms must be submitted following the program.

CLP Credits are also available.

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