Tech Transfer Central
University-Industry Engagement Advisor

Tech Launch Arizona’s Asset Development Program: A Case Study Webinar

Format: On-Demand Video/Transcript, or DVD
Originally presented: Tuesday, August 6, 2019

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Price: $197
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As inventions move through the pipeline from lab to marketplace, there are many obstacles blocking the path to success. The technology transfer office is there to assist in the evolution of these ideas and help grow the most promising into a licensable product or viable company. And, while many universities today offer some type of funds designed to advance faculty inventions, there is often still a gap – an untouched area of the Valley of Death. That’s where well-managed asset development program can help.

Tech Launch Arizona’s Asset Development Program (AD) is a best practice example of how to fill that gap. Launched in 2013, AD was designed to advance university research towards license and commercial success. Since the Asset Development program’s inception, TLA has invested nearly $4 million in over 100 pre-license projects.

AD validates the inventions for market potential, completing project work that includes proof of concept, feasibility study, scalability test, research to improve patent claims, and more. If a University of Arizona technology merits AD funding, AD staff and their extensive network of experts work with the inventors to shape a full proposal, including activities, budget and timeline. Upon award, all stakeholders meet to discuss outcomes, ensure a thorough understanding of the commercialization factors and, if appropriate, identify next steps. The end result is a portfolio of IP assets that are better prepared for the marketplace, and which gain a bridge over the funding gap where too many promising projects go to die. 

Technology Transfer Tactics has invited Doug Hockstad, TLA’s Assistant Vice President of Technology Transfer, to present this case-study style webinar designed to provide a roadmap for creating an effective asset development program at your university:

Tech Launch Arizona's Asset Development Program: A Case Study Webinar

This practical, how-to webinar that takes a deep dive into asset development best practices. Here’s a brief look at the agenda:

  • Overall budget plan, funding sources, and strategies to leverage other resources
  • The pros and cons of open enrollment versus competitive call for submission
  • Deliverables from funded projects
  • Process flow for proposal review, budget considerations, and tracking
  • When and how to engage outside advisors
  • Inflection points: Determining viability and cutting losses when necessary
  • Next steps after project completion

Meet Your Presenter:

Doug HockstadDoug Hockstad
Assistant Vice President of Technology Transfer
Tech Launch Arizona

Doug joined the University of Arizona with 25 years’ of experience in high tech markets, primarily in the software market, including both established company and start-up experience. He most recently served as Associate Director, Software & Engineering Licensing in the University of Michigan’s Office of Technology Transfer. In this role, along with his primary responsibility for managing software and other copyright-related intellectual property created across the entire U of M campus, he also managed the office’s information technology requirements, and served as the liaison between the Office of Tech Transfer and the College of Engineering. 

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