Tech Transfer Central

Ushering in a New Age of Corporate Research Engagement: Best Practices for Universities

Format: On-Demand Video/Transcript, or DVD
Originally presented: Tuesday, June 16, 2020
Price: $197

In our current environment, it is more important than ever to look at the research relationships with our corporate partners as “marriages” rather than “dates” by being value-additive partners to their business models. This requires a change to the approach taken by many university corporate engagement and technology transfer offices. Rather than focusing on in-person networking events, innovation showcases, and campus tours, universities must embrace new approaches to reassure partners, tap into alumni networks, and set the stage for pre-negotiating IP terms.

Tech Transfer Central’s Distance Learning Division has recruited Asa D. Brown, Esq. of the Washington State University Innovation & Research Engagement Office, to lead this webinar that will teach you new tactics for expanded, more responsive, and more strategic engagement. He’ll also discuss programs that engage research partners in spin-out companies and prepare graduate students to work with industry, along with proven strategies to leverage social media and existing networks to build corporate champions through technical alumni.

Here is a sneak peek at the agenda:

  • Post COVID-19 technology transfer and corporate engagement
  • Utilizing known networks & warm leads
  • Active matchmaking through technical alumni working in industrial R&D
  • Building long-term relationships and pre-negotiating IP terms
  • Leveraging remote tools like Zoom & Microsoft Teams to continue to maintain personal relationships
  • Training programs for faculty, graduate, students, and research staff to engage corporate partners
  • Best practices for reassuring sponsors that research relationships will outlast the pandemic

Meet your program leader:

Asa D. BrownAsa D. Brown, Esq. works at Washington State University in the Innovation & Research Engagement Office. His role involves both generating and cultivating relationships with existing corporate partners that align with WSU’s research strengths and building entrepreneurial-minded faculty & graduate students who are interested in spinning technology out of the research enterprise. Leveraging the NSF I-Corps program, Asa leads cohorts of faculty & student teams through business model development and LEAN startup methodologies. This dual top-down, bottom-up approach to research engagement proves holistic in changing the mindset and culture at WSU around corporate-sponsored research.

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