Tech Transfer Central

Ushering in a New Age of Corporate Research Engagement: Best Practices for Universities

Format: Live Webinar, On-Demand Video/Transcript, or DVD
Tuesday, June 16, 2020 ~ 1:00-2:00 pm (Eastern Time)

Coronavirus update: Orders for all live programs will include up to five additional lines at no additional charge for staff within your organization who can attend remotely, and all live programs will include our digital package. Click here for more details.

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Price: $197
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In our current environment, it is more important than ever to look at the research relationships with our corporate partners as “marriages” rather than “dates” by being value-additive partners to their business models. This requires a change to the approach taken by many university corporate engagement and technology transfer offices. Rather than focusing on in-person networking events, innovation showcases, and campus tours, universities must embrace new approaches to reassure partners, tap into alumni networks, and set the stage for pre-negotiating IP terms.

Tech Transfer Central’s Distance Learning Division has recruited Asa D. Brown, Esq. of the Washington State University Innovation & Research Engagement Office, to lead this webinar that will teach you new tactics for expanded, more responsive, and more strategic engagement. He’ll also discuss programs that engage research partners in spin-out companies and prepare graduate students to work with industry, along with proven strategies to leverage social media and existing networks to build corporate champions through technical alumni.

Here is a sneak peek at the agenda:

  • Post COVID-19 technology transfer and corporate engagement
  • Utilizing known networks & warm leads
  • Active matchmaking through technical alumni working in industrial R&D
  • Building long-term relationships and pre-negotiating IP terms
  • Leveraging remote tools like Zoom & Microsoft Teams to continue to maintain personal relationships
  • Training programs for faculty, graduate, students, and research staff to engage corporate partners
  • Best practices for reassuring sponsors that research relationships will outlast the pandemic

Plus: Get all of your questions answered during the interactive Q&A!

Meet your program leader:

Asa D. BrownAsa D. Brown, Esq. works at Washington State University in the Innovation & Research Engagement Office. His role involves both generating and cultivating relationships with existing corporate partners that align with WSU’s research strengths and building entrepreneurial-minded faculty & graduate students who are interested in spinning technology out of the research enterprise. Leveraging the NSF I-Corps program, Asa leads cohorts of faculty & student teams through business model development and LEAN startup methodologies. This dual top-down, bottom-up approach to research engagement proves holistic in changing the mindset and culture at WSU around corporate-sponsored research.

Coronavirus update

In response to the spread of the COVID-19 virus and our customers’ efforts to minimize exposure through travel restrictions, at-home work, and reductions in internal gatherings for training and education, we are temporarily expanding our distance learning offerings to make all programs more accessible. Orders for all live programs will include up to five additional lines at no additional charge for staff within your organization who can attend remotely, and all live programs will include our digital package – the on-demand video and print transcript. These will be delivered soon after the live program with no extra fee. In the current climate resulting from pandemic control efforts, we hope these additional access options will help your organization continue to receive important professional education and training safely and regardless of travel and social distancing restrictions.

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Register Today!

Registration is $197 and allows access to one web connection and phone line for an unlimited number of people to listen in your organization. Gather your entire staff for maximum benefit.

Can’t attend live?

The on-demand digital package of this program includes the online video and digital transcript from the live program as well as the original program materials. Just choose your preferred format at checkout. A DVD copy of the program is also available as a $50 add-on.

Quality and Value

We stand 100% behind the quality and value of our products. If you are dissatisfied, simply let us know and we will send you an immediate refund for your entire order -- no questions asked.

CLP and CLE Credits Available

Many state bars require written certification of attendance from the program sponsor. When you receive the access instructions for a live webinar, you will be directed to a webpage to download program materials. Included in these materials is an attendance form which should be completed and returned to us immediately following the presentation.

Please review your State Bar’s policy on distance learning credits prior to submitting the non-refundable application fee. We submit CLE applications (excluding NY, NJ, IL, LA & PA) for an additional $50 (unless otherwise specified upon checkout). Approval times vary per state and cover all attorneys in attendance. Application is not a guarantee of approval and attendance forms must be submitted following the program.

CLP Credits are also available.

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