Tech Transfer Central

Virtual Engagement Strategies for TTOs: Scaling Up Online Connectivity Now and Building Future Resiliency

Format: On-Demand Video/Transcript, or DVD
Originally presented: Thursday, May 21, 2020

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Price: $197
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Tech transfer and venture development offices rely on close relationships with peers, faculty, students, government agencies and business partners to keep the innovation wheels greased and the pipeline flowing.

The pandemic all but brought that to a grinding halt — at least in the traditional sense. But this presents TTOs and industry engagement offices with an opportunity to build and scale virtual engagement platforms that can not only be critical in this dire moment in time, but in the future as a means of enhancing resiliency, expanding outreach, and actually enhancing your ability to connect.

This is the time to establish dynamic engagement tools and technologies outside the conventional confines of in-person events and meetings: convergence of digital experience within events of all size and scale is not a nice-to-have, but a must-have. Fortunately, we live in a time when technology enables relationships (one to one, one to many, many to many) to thrive, transcending the confines of strictly event-based, face-to-face engagement. True impact comes from strategic integration of program, purpose and platform.

Tech Transfer Central has teamed up with a panel of experts who will explore approaches to integrating virtual engagement strategies that can serve your urgent needs for continued outreach while deepening connections within your current ecosystem, scaling your ecosystem presence, and ensuring greater resiliency for the future.

Please join us for:

Virtual Engagement Strategies for TTOs: Scaling Up Online Connectivity Now and Building Future Resiliency

You’ll hear our esteemed panelists discuss:

  • A new virtual era with opportunities for growth
    • Top opportunities; top challenges
    • Big vision; plenty of pilots…
  • Aligning on purpose
    • Refining the top 3 priorities of your office
    • Vision vs Execution: setting expectations
  • Assessing your current assets
    • Optimizing for scalability and resiliency
    • The scalable data foundation: discussion of strategies, tools and techniques
  • Assessing your ecosystem
    • Ecosystem as an asset: Persona identification, strategy and management
    • Purpose-built experiences to grow engagement
  • Convergence, integration and engagement – the keys to resilient, scalable ecosystems
    • Virtual integration and partnerships: digitally powered growth strategies
    • Engagement models, revenue models, continuous improvement

Meet your panel of presenters:


Tracey DodenhoffTracey Dodenhoff is a virtual-engagement evangelist, including founder of Northeastern University Research, Innovation and Scholarship Expo (RISE), the largest event of its kind in the country. An entrepreneurial leader driven by rapid value creation, Tracey’s background encompasses technology entrepreneurship, innovation leadership and venture investing. Tracey has generated multi-millions in revenue and value for a portfolio of early stage initiatives. Over her career, Tracey has launched and invested in over two dozen startups, accelerating the growth of new product initiatives across medical, consumer, software and industrial verticals. She is a virtual-engagement expert, launching record-breaking innovation, entrepreneurship and engagement initiatives for academic institutions and global corporations with her combined program/digital platform approach. With a personal mission to Help Good People do Great Things with Innovation, Tracey is currently Consulting Principal at Onovo Inc. where she engages in strategic business development initiatives for clients seeking accelerated growth. She also serves on the Board of Directors and Board of Advisors for several early stage medical device and software companies.


  • Jennifer Boyle-Lynch, Interim Director, Center for Research Innovation, Northeastern University (host of RISE)
  • Bret Siarkowski, virtual-engagement technology entrepreneur (creator of MyRISE)
  • Daniel Behr, VP Academic Partnerships, Ocean Biomedical (an operating company bringing university technologies to market)
  • Nish Acharya, CEO of Equal Innovations, accelerating investor and industry access to the university venture ecosystem
  • Patrick Speedie, CEO of In-Part, an online virtual concierge match-making for TTOs with Industry

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