Tech Transfer Central

When Good Start Ups Go Bad: Worst-Case Scenario Management Strategies

Format: On-Demand Video, DVD, or PDF Transcript
Originally presented: November 15, 2012

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Price: $197
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In the academic start-up world, failure is not only something you have to expect and live with, it’s also something you must prepare for. By planning for the inevitable misses among your portfolio of spinouts — and establishing solid criteria and procedures for pulling the plug — you can minimize the negative impact, save researchers from spending unproductive time, retain more resources for your winners, and keep your office focused on projects that will ultimately bring in revenues for the university and jobs for the local economy.

Put simply, effectively managing failures in the start-up world is one of the keys to achieving long-term success. To help strengthen your ability to handle this delicate yet critical task, our distance learning division has assembled an outstanding panel of university start-up experts for an in-depth and practical distance learning program: When Good Start Ups Go Bad: Worst-Case Scenario Management Strategies.

Here’s a look at the agenda:

  • Lessons learned from challenges facing management team
    • Trust issues
    • Leadership setbacks
    • Managing negative media and publicity
  • Clinical trial and technology validation failures: How they can cripple the company or present an opportunity
  • When IP valuation comes back lower than expected
  • Examples of how to overcome patent ownership and infringement challenges
  • Capital efficiency and other economic factors that can prove disastrous
  • Establishing key milestones and criteria for continuing support
  • When and how to pull the plug
  • Managing researcher relationships in failed start-ups
  • And much more

Your expert faculty:

Jack Brittain – Pierre Lassonde Presidential Chair in Entrepreneurship, Department of Management; Professor, Management Department, University of Utah

Troy D’ambrosio – Director, Pierre Lassonde Entrepreneur Center

Kevin Lei – Director of Emory University’s Venture Lab

Dr. Russell Medford – Co-founder, President and CEO, Salutria Pharmaceuticals, LLC

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CLP and CLE Credits Available
Many state bars require written certification of attendance from the program sponsor. When you receive the access instructions for a live webinar, you will be directed to a webpage to download program materials. Included in these materials is an attendance form which should be completed and returned to us immediately following the presentation.

Please review your State Bar’s policy on distance learning credits prior to submitting the non-refundable application fee. We submit CLE applications (excluding NY, NJ, IL, LA & PA) for an additional $50 (unless otherwise specified upon checkout). Approval times vary per state and cover all attorneys in attendance. Application is not a guarantee of approval and attendance forms must be submitted following the program.

CLP Credits are also available.

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