Tech Transfer Central

When Good Start Ups Go Bad: Worst-Case Scenario Management Strategies

Format: On-Demand Video/Transcript, or DVD
Originally presented: November 15, 2012

Twitter Facebook Linkedin Pinterest Email
Price: $197
order button view cart

In the academic start-up world, failure is not only something you have to expect and live with, it’s also something you must prepare for. By planning for the inevitable misses among your portfolio of spinouts — and establishing solid criteria and procedures for pulling the plug — you can minimize the negative impact, save researchers from spending unproductive time, retain more resources for your winners, and keep your office focused on projects that will ultimately bring in revenues for the university and jobs for the local economy.

Put simply, effectively managing failures in the start-up world is one of the keys to achieving long-term success. To help strengthen your ability to handle this delicate yet critical task, our distance learning division has assembled an outstanding panel of university start-up experts for an in-depth and practical distance learning program: When Good Start Ups Go Bad: Worst-Case Scenario Management Strategies.

Here’s a look at the agenda:

  • Lessons learned from challenges facing management team
    • Trust issues
    • Leadership setbacks
    • Managing negative media and publicity
  • Clinical trial and technology validation failures: How they can cripple the company or present an opportunity
  • When IP valuation comes back lower than expected
  • Examples of how to overcome patent ownership and infringement challenges
  • Capital efficiency and other economic factors that can prove disastrous
  • Establishing key milestones and criteria for continuing support
  • When and how to pull the plug
  • Managing researcher relationships in failed start-ups
  • And much more

Your expert faculty:

Jack Brittain – Pierre Lassonde Presidential Chair in Entrepreneurship, Department of Management; Professor, Management Department, University of Utah

Troy D’ambrosio – Director, Pierre Lassonde Entrepreneur Center

Kevin Lei – Director of Emory University’s Venture Lab

Dr. Russell Medford – Co-founder, President and CEO, Salutria Pharmaceuticals, LLC

Quality and Value

We stand 100% behind the quality and value of our products. If you are dissatisfied, simply let us know and we will send you an immediate refund for your entire order -- no questions asked.

order button
view cart

Click here for a printable order form