It’s quite possible, and even likely, that your tech transfer office is leaving significant licensing revenues on the table by ignoring two categories of IP: Know-how and trade secrets. These oft-overlooked areas represent valuable assets that can increase total revenues when paired with a patent license or, particularly with trade secrets, bring in new revenues by monetizing what otherwise would be unpatentable IP.
Know-how can be negotiated into a license but is often disregarded simply because assigning it an actual value is a difficult concept for licensees and licensors alike, making negotiations tricky.
Trade secrets can be both integrated with a patent license and negotiated as distinct IP assets, but first you must identify what constitutes a trade secret, understand its commercial value, and make sure it’s protected in the absence of a patent.
By aggressively negotiating these often-overlooked assets, you can capture very significant dollars that would otherwise be lost, while cementing valuable relationships with companies and supporting the progress of their innovations to the marketplace.
To help you tap into these underutilized assets, we’ve curated this two-program distance learning collection: Beyond the Patent: Maximizing IP Licensing Revenues with Trade Secrets and Know-How. The two strategy-filled sessions provide a detailed roadmap for drafting and negotiating rights and terms for both know-how and trade secrets.
Order Beyond the Patent: Maximizing IP Licensing Revenues with Trade Secrets and Know-How today for just $279 (more than $110 off these programs priced separately) and you will receive the digital package — shareable on-demand video and transcripts — along with all program materials prepared by our expert panelists. (DVD is available for an additional fee.)
Share these valuable programs throughout your organization without limitation, whenever and wherever the need arises
Here are some brief details of each program in the collection – click on the titles for more in-depth program and faculty details:
We teamed up with two attorneys who will teach you how to value know-how, how to draft a royalty schedule for know-how, and how your negotiation can maintain the financial integrity of know-how while enjoying a positive, collaborative relationship with the licensee.
Trade Secret Protection, Management and Licensing: What TTOs Need To Know
In this expert-led program, you’ll learn what’s needed to facilitate the creation, management, and commercialization of trade secrets. In addition to a brief overview of the law underlying trade secrets, you’ll hear practical advice on ongoing management and licensing issues related to trade secrets. A key topic will focus on how patents and trade secrets can be integrated to protect a new technology and increase its licensing value.
To make this outstanding collection most useful to you and your organization, with your purchase you receive:
- On-Demand Video access to all programs
- Transcripts to all programs
- Access to all of the original program materials including slideshows and handouts for attendees
- Note: A DVD copy of the collection is available for an additional $50.
