Tech Transfer Central

Effective Models of University-Industry Engagement: Case Studies in Success

A Four-Session Distance Learning Collection
Format: On-Demand Video with closed captions
Price: $397

Industry’s reliance on university collaborations for R&D is no longer just a trend – it has become more like a seismic shift. Innovation-starved corporations are eagerly seeking out university partners, but only those universities that have embraced this shift and prepared their campuses for a new level of integrated industry engagement will reap the benefits.

As part of its mission to support holistic industry engagement and assist universities in attracting more corporate partners, University-Industry Engagement Advisor has produced a distance learning collection featuring four leading universities that have used innovative strategies and proven programs to achieve robust relationships with corporate partners.

Kansas State University, the University of Georgia, the University at Buffalo, Virginia Tech, and the University of Washington are prime examples of how to foster welcoming and comprehensive industry engagement initiatives that result in research funding, job creation, philanthropic funding, talent pipeline development, and economic development.

You get four in-depth case studies filled with best practices and proven strategies for just $397 – less than $100 per program!

The collection consists of four distance learning programs, providing best practices and case studies of unique and effective industry engagement programs at four leading universities.

You’ll receive the on-demand video collection, transcript, and original program materials so you can share them with your entire staff at your convenience.

Here are the details of the sessions included in this critically important collection. For full agendas and faculty information, click on the individual session titles.

1. Turning Flyover Country into Ground Zero for Valuable University-Industry Partnerships: Case Study of the Kansas State University Institute for Commercialization. KSU-IC’s strategic partnership pathway model consists of five stages: align, enable, advance, engage, and enrich. A unique operational aspect of this strategy is the Knowledge Based Economic Development (KBED) partnership, which brings together civic, academic and private sector entities to support new and growing companies in the region. You’ll learn how to use this model to create long-term, economic-based partnerships that benefit both the university and its corporate partners.

2. Corporate Tiering Strategies: Identifying and Nurturing High-Value Industry Partnerships. Corporate tiering, a strategy for identifying your most valuable partnerships as well as your best prospects – and for maximizing those engagements in a strategic way for the university – has been utilized by Virginia Tech and the University of Washington for years with great success. Using a data-focused approach, the corporate tiering strategy allows the schools to sift through the thousands of sponsors providing gifts and other research support to identify and cultivate the most important relationships.

3. Enhance University-Industry Collaboration: Case Study of UGA’s Industry Engagement Team and Industry Express Program. The University of Georgia’s research leaders have made it a key priority to enhance industry partnerships based on a model that is “relationship-focused” rather than transactional – and it’s paying off in new sponsored research agreements and other valuable linkages that are sowing the seeds of long-term, mutually beneficial partnerships. This program also features the UGA Industry Express program, which benefits industry partners by making the negotiation of research agreements a faster and more transparent process, with three options featuring well-defined terms that help eliminate uncertainty about licensing costs.

4. Case Study of the University at Buffalo UB Swift Program: Drafting Sponsored Research Agreements with Industry-Focused Terms. The University at Buffalo has created an option to sponsor research at UB through an agreement including preferred licensing terms for IP resulting from the project.  UB SWIFT — Sponsorship With Industry Focused Terms — The UB SWIFT approach allows both entities to set research and licensing terms at the project planning stage, providing financial certainty for both parties, eliminating ongoing and costly negotiations and drastically reducing transaction time. Reaction from industry has been overwhelmingly positive, and this valuable webinar will dissect the UB Swift model and offer you guidance on how to incorporate their best practices into your future partnership negotiations.

To make this outstanding collection most useful to you and your organization, with your purchase you receive:

  • On-Demand Video access with closed captions to all programs
  • Access to all of the original program materials including slideshows and handouts for attendees

Our Guarantee of Quality and Value

We stand 100% behind the quality and value of our products. If you are dissatisfied, simply let us know and we will send you an immediate refund for your entire order -- no questions asked.

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