Tech Transfer Central

Effective Models of University-Industry Engagement: Case Studies in Success

A Four-Session Distance Learning Collection
Format: On-Demand Video, DVD, and PDF Transcript

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Price: $397
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Industry’s reliance on university collaborations for R&D is no longer just a trend – it has become more like a seismic shift. Innovation-starved corporations are eagerly seeking out university partners, but only those universities that have embraced this shift and prepared their campuses for a new level of integrated industry engagement will reap the benefits.

As part of its mission to support holistic industry engagement and assist universities in attracting more corporate partners, University-Industry Engagement Advisor has produced a distance learning collection featuring four leading universities that have used innovative strategies and proven programs to achieve robust relationships with corporate partners.

Kansas State University, Brown University, the University of Georgia, and the University at Buffalo are prime examples of how to foster welcoming and comprehensive industry engagement initiatives that result in research funding, job creation, philanthropic funding, talent pipeline development, and economic development.

You’ll get all their best practices and proven-effective strategies when you order the new distance learning collection:

Effective Models of University-Industry Engagement: Case Studies in Success

You get four in-depth case studies filled with best practices and proven strategies for just $397 – less than $100 per program!

The collection consists of four distance learning programs, complete with the original program materials, providing best practices and case studies of unique and effective industry engagement programs at four leading universities. You’ll receive the recorded programs in three formats — DVD, On-Demand Video, and PDF Transcript — so you can listen and share them with your entire staff at your convenience in any format.

Here are some brief details of each individual program in the collection – click on the titles for more in-depth program and faculty details:

1. Turning Flyover Country into Ground Zero for Valuable University-Industry Partnerships: Case Study of the Kansas State University Institute for Commercialization. KSU-IC’s strategic partnership pathway model consists of five stages: align, enable, advance, engage, and enrich. A unique operational aspect of this strategy is the Knowledge Based Economic Development (KBED) partnership, which brings together civic, academic and private sector entities to support new and growing companies in the region. You’ll learn how to use this model to create long-term, economic-based partnerships that benefit both the university and its corporate partners.

2. Impact Convergence: A New Model for Building Scalable Relationships between Industry and Universities. The Office of Industry Engagement & Commercial Venturing at Brown University has built a successful model for industry engagement using a scale-up concept called Impact Convergence (ICON). There are several layers of the ICON experience, beginning with ICON Exploration, moving to the ICON Challenge Hub, and ultimately to ICON Impact. Hyundai Motor Company is the first company to enter a new relationship with the university under the ICON model. You’ll get a roadmap for building scalable relationships with key industry partners.

3. Enhance University-Industry Collaboration: Case Study of UGA’s Industry Engagement Team and Industry Express Program. The University of Georgia’s research leaders have made it a key priority to enhance industry partnerships based on a model that is “relationship-focused” rather than transactional – and it’s paying off in new sponsored research agreements and other valuable linkages that are sowing the seeds of long-term, mutually beneficial partnerships. This program also features the UGA Industry Express program, which benefits industry partners by making the negotiation of research agreements a faster and more transparent process, with three options featuring well-defined terms that help eliminate uncertainty about licensing costs.

4. Case Study of the University at Buffalo UB Swift Program: Drafting Sponsored Research Agreements with Industry-Focused Terms. The University at Buffalo has created an option to sponsor research at UB through an agreement including preferred licensing terms for IP resulting from the project.  UB SWIFT — Sponsorship With Industry Focused Terms — The UB SWIFT approach allows both entities to set research and licensing terms at the project planning stage, providing financial certainty for both parties, eliminating ongoing and costly negotiations and drastically reducing transaction time. Reaction from industry has been overwhelmingly positive, and this valuable webinar will dissect the UB Swift model and offer you guidance on how to incorporate their best practices into your future partnership negotiations.

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