Tech Transfer Central

IP Monetization Strategies: Understanding the Buyer’s Perspective and Negotiating for Better Deal Terms

A Two-Session Distance Learning Collection
Format: On-Demand Video/Transcript, or DVD
Price: $198
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Your patent portfolio reflects decades of painstaking research and millions of dollars of investment, not to mention the cost of filing for and maintaining the patent.  It’s important to understand and take full advantage of every monetization opportunity to maximize your return on investment.

We’ve curated this two-program collection from the Best Practices for Monetizing Patents Virtual Summit to provide an inexpensive learning option focused how to shore up your negotiation strategies and achieve better deals that maximize your IP’s value.

IP Monetization Strategies

When you order IP Monetization Strategies: Understanding the Buyer’s Perspective and Negotiating Better Deal Terms, you’ll get immediate access  to the on-demand videos, transcripts, and original program materials for these two expert-led sessions. DVDs are available for an additional fee.

See below for program and session leader details:

Session One: Patent Acquisitions from the Buyer’s Perspective

Session Leaders:  Marc Booth, Chief IP Officer, Acacia Research;
Michael Lubitz, Managing Director & Founder, GTT Group

This session will help you identify the most receptive companies and help reduce the risk of potential patent buyers moving to invalidate or bring declaratory judgments against proffered patents. Our presenters outline the preferred valuation methods, why and how corporate buyers disguise their identity by retaining intermediaries, the differences in selling patents to privately held corporate patent buyers versus publicly traded patent buyers, and much more.

Session Two: Deal Terms and Negotiation Strategies

Session Leader: Louis Carbonneau, CEO, Tangible IP

With the buyer’s agenda in your back-pocket, you are poised for stronger negotiations and better deal terms. This session will review how to approach:

  • Residual rights & grant-backs
  • Purchasing patents with cash, stock, other
  • Sequencing of approaching infringers
  • Orchestrating the sequencing of assertion efforts around the world, including China
  • Minimums
  • Royalty structures
  • Sublicensing
  • Covenants not to sue
  • Buy it now price
  • Best and final offers
  • Monetizing very large patent portfolios

To make this outstanding collection most useful to you and your organization, with your purchase you receive:

  • On-Demand Video access to all programs
  • Transcripts to all programs
  • Access to all of the original program materials including slideshows and handouts for attendees
  • Note: A DVD copy of the collection is available for an additional $50.

Our Guarantee of Quality and Value

We stand 100% behind the quality and value of our products. If you are dissatisfied, simply let us know and we will send you an immediate refund for your entire order -- no questions asked.

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