Tech Transfer Central

University-Industry Partnership Distance Learning Collection

A Four-Session Distance Learning Collection
Format: On-Demand Video/Transcript, or DVD

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Price: $397 (regularly $788)
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Strategic partnerships among universities, corporations, government agencies, economic development groups, and investors have come to characterize a wide swath of research commercialization activity. The trend is a reflection of the increasing sophistication and business-like approach that TTOs are adopting to expand and thrive in a more connected and interdependent world.

However, partnerships can succeed wildly or fail miserably, depending on how they are structured, nurtured, and operated. Optimizing the results of your partnering agreements takes diligent work before and after the deal is inked.

That’s where The University-Industry Partnership Distance Learning Collection comes in. This strategy-packed distance learning package offers over 4 hours of expert guidance on  critical partnership issues such as contracting, IP ownership, COI and compliance matters – plus new partnership models that are pulling in new, lucrative long-term sponsored research and licensing deals. Order this unique collection today and you’ll learn:

  • The Anatomy of a Great Industry-University Partnership
  • Best Practices for Drafting University-Industry R&D Partnership Agreements
  • How to Manage Conflicts of Interest in Large-Scale Industry Partnerships
  • New Models of University-Industry Partnership:  U Minnesota’s “MN-IP Create” and “Try and Buy” Programs

You get the on-demand video, transcript, and original program materials – and receive unlimited access for you, your staff and faculty. You can use this valuable collection over and over whenever the need arises, and share it freely throughout your organization!

The University-Industry Partnership Distance Learning Collection includes these four outstanding programs for one low price – less than $100 per program:

Session 1Session 2Session 3Session 4

The Anatomy of a Great Industry-University Partnership


David Conrad, Executive Director, NUtech  Ventures, University of Nebraska 
Mark Turner, Business Development Manager,  Bayer CropScience

Learn how the University of Nebraska enjoyed a $13 million increase in licensing revenue as well as key economic benefits for the region, primarily stemming from a partnership with the innovative agriculture company Bayer CropScience.

  • How to market your university’s innovation capabilities and find an ideal partner for:
    • Strategic partnerships
    • Research and development partnerships
    • Funding partnerships
  • Negotiating the deal  – must-haves, nice-to-haves, and traps to avoid
  • How to anticipate the corporate pain points that can lead to long-term deals
  • Know what’s important to your industry partner – and why royalties and IP rights are only a piece of the puzzle you must solve  
  • How to solidify, strengthen, renew, and expand the partnership after the deal is signed
  • Lessons learned and how the TTO-industry partnership team overcame challenges faced along the way

Best Practices for Drafting University-Industry R&D Partnership Agreements


Robin Rasor, Managing Director of Licensing, University of Michigan Tech Transfer
Michael Q. Lee, Director, Stern, Kessler, Goldstein, Fox

This session will  provide you with expert guidance on drafting an R&D agreement that will attract industry and drive your research projects forward while also preventing the kinds of problems that can damage relationships between you and your researchers — and with industry partners.

  • Best practices for negotiating contracts with an eye toward avoiding common disputes and conflicts
  • Planning for future sole and/or joint commercialization
  • Handling intellectual property:
    • IP contributions of each party, including licensing and/or ownership rights and “necessity” clauses
    • Designating and defining IP resulting from the joint development (“Project IP”)
    • Ownership and license rights as to Project IP, including grant back rights and licensing to third parties
    • Patenting and enforcement of Project IP
  • Future cooperation of the parties related to the joint development agreement
  • The impact of recent patent legislation – particularly the America Invents Act – on joint development agreements.
  • Understanding and addressing industry’s needs, wants and point of view when entering into an R&D agreement

Managing Conflicts of Interest in Large-Scale Industry Partnerships


Jennifer S. Geetter, Partner, McDermott Will & Emery LLP
Robert H. Underwood, PhD, Partner, McDermott Will & Emery LLP

Two top attorneys will update you on important recent COI developments as well as provide practical strategies for tackling the broad spectrum of COI issues you must address in today’s large-scale industry partnership initiatives.

  • Overview of research collaboration models and the business case for each
  • Review of the latest developments regarding the sunshine provisions
  • Best practices in COI policy and procedure development, monitoring and enforcement including:
    • Defining individual, institutional, and imputed institutional interests
    • Building conflict of interest management into partnership agreements
  • Identifying and addressing regulatory considerations such as off-label promotion and fraud and abuse laws
  • COI case studies — the good, the bad, and the really ugly

New Models of University-Industry Partnership:  U Minnesota’s “MN-IP Create” and “Try and Buy” Programs

Faculty: Rick Huebsch and Leza Besemann, Office for Technology Commercialization, University of Minnesota

The University of Minnesota has raised the bar on innovative partnering with its groundbreaking MN-IP Create and MN-IP Try and Buy programs. These programs have dramatically improved the university’s ability to land new sponsored research and licensing deals, and in the process redefined the TTO as a highly sought after partner for corporations. MN-IP Create vastly simplifies the contracting process for sponsored research and employs industry-friendly features like pre-set license terms, exclusive worldwide rights, low royalty rates, and affordable prepayments.

  • Discover innovative university-industry relationship models
    • Case study of the MN-IP Create  program
    • Case study of the MN-IP Try and Buy program
  • Dispel common partnering myths with innovative approaches
  • Details on terms, fees, structure
  • Corporate outreach strategy
  • Selling the programs to internal stakeholders
  • Results and lessons learned

To make this outstanding collection most useful to you and your organization, with your purchase you receive:

  • On-Demand Video access to all programs
  • Transcripts to all programs
  • Access to all of the original program materials including slideshows and handouts for attendees
  • Note: A DVD copy of the collection is available for an additional $50.

Plus: You can share it throughout your organization when, where, and how best suits your training needs!

Quality and Value

We stand 100% behind the quality and value of our products. If you are dissatisfied, simply let us know and we will send you an immediate refund for your entire order -- no questions asked.

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