Tech Transfer Central
The Tech Transfer Library

IP Marketing Strategies and Tactics, Volume II

Published by Tech Transfer Central
Format: Print, PDF
86 pages

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Price: $99
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With the pressures you face to effectively market your intellectual property, and bring in more licensing revenues and investments, now more than ever you need high-impact IP marketing strategies so you can bring in more licenses and more revenues.

Within the pages of IP Marketing Strategies and Tactics, Volume 2, you get the equivalent of tech transfer marketing consultant for a tiny fraction of the cost, bringing you expert strategies and real-world case studies on the full range of difficult marketing challenges you face. Each idea-filled article is carefully targeted to deliver practical, how-to strategies and usable ideas — so you can adapt them immediately for maximum benefit. Take a look at some of the practical articles you’ll find in this valuable resource:

  • Initial license agreement confirms value of industry-university collaboration model
  • Texas A&M tool assesses IP’s market potential, provides admin reporting mechanism
  • Video marketing offers TTOs a high-impact way to cut through the clutter
  • Social networking an effective way to reach more licensees, investors
  • UC-San Diego uses MTA process to “seed” technology and prove its market appeal
  • Develop proactive outreach to smooth path to licensees, avoid PR nightmares
  • Creating a simple, effective blog for your TTO
  • Marketing on Facebook: How to set up a fan page for your TTO

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