Tech Transfer Central

The University-Industry Engagement Book of Best Practices

Published by Tech Transfer Central
Format: PDF, Print
Publication Date: 2022
326 pages
Price: $349 + S&H
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The University-Industry Engagement Book of Best PracticesThe all-new University-Industry Engagement Book of Best Practices has just been released. This must-have 326-page resource is chock-full of how-to strategies and case studies covering the most crucial responsibilities of corporate relations and industry engagement professionals. This all-new book of best practices offers success strategies and expert guidance straight from your industry engagement colleagues focused exclusively on building, managing, and expanding corporate partnerships for your university.

The University-Industry Engagement Book of Best Practices is packed with over 80 detailed articles filled with tips, tactics, ideas, expert guidance, charts and graphs, and nuts-and-bolts solutions in 9 critical areas:

  1. Contracting
  2. Partnership Development and Stewardship
  3. Industry Advisory Boards
  4. Office Structure and Integration
  5. Talent Pipeline Development
  6. Diversity, Equity, and Inclusion
  7. Faculty Outreach and Engagement
  8. Alumni Outreach and Engagement
  9. Economic Development

Here is just a small portion of the many best practice articles you’ll find in this one-of-a-kind resource:

Contracting

  • OK State launches Fast Track agreement to reduce barriers common in IP negotiations
  • Experts offer guidance for navigating the choppy waters of data use agreements
  • Ohio University introduces three “flexible options” for sponsored research

Partnership Development and Stewardship

  • Corporate Affiliates Program at Texas A&M speaks industry’s language
  • Transactional to strategic: When is the time right to make the transition?
  • Collaboration canvas tool used to guide mid-term review with industry partners

Industry Advisory Boards

  • Industry advisory councils create new opportunities for engagement
  • Industry advisory board launched to strengthen engagement initiative
  • Ole Miss uses Engagement Council and new “Hub” website to boost partnerships

Office Structure and Integration

  • Reorganizations are giving TTOs a much bigger role in industry engagement
  • UAlbany revamps approach to corporate engagement, seeks to eliminate ‘silos’
  • Dalhousie revamps office, embraces transparency and standardization

Talent Pipeline Development

  • Universities pursue new paths to help industry meet demand for employees
  • Employee Accounts model: A new level of engagement for talent development
  • UGA launches Student Industry Fellows Program to enhance talent pipeline

Diversity, Equity, and Inclusion

  • Programs seek to align industry engagement with corporate desire for inclusion, diversity
  • GA Tech, Facebook partner to engage Black, Latino students in AI education
  • Partnerships with HBCUs growing, but industry says more can be done

Faculty Outreach and Engagement

  • Faculty affiliates a key element in regional industry collaboration platform
  • Webinar-based faculty outreach a key to launch of master research agreement
  • Even experienced faculty vulnerable to potential pitfalls during engagement

Alumni Outreach and Engagement

  • Rutgers alumni initiative brings engagement programs to the workplace
  • Alumni with strong corporate ties make a perfect match for engagement
  • Wichita State creates new industry links with alumni council for its business school

Economic Development

  • New ‘city’ on Purdue campus seen as major draw for industry, start-ups
  • Princeton puts industry at the heart of its efforts to strengthen ecosystem
  • K-State rebrands research partnership cluster as Edge Collaboration District

Click here for complete table of contents.

Best university-industry engagement practices revealed

The University-Industry Engagement Book of Best Practices is available now for immediate download, and the print edition will soon be ready for shipping.

Take a look at this additional sampling of some of the best practices, expert case studies, and how-to advice you’ll find in this valuable resource:

  • MagCorp creates “Shared IP Model” to help simplify partnership structure
  • U Buffalo helps transform start-up and nurtures a holistic partnership
  • Faculty affiliates a key element in regional industry collaboration platform
  • New position at Rutgers is part of “reimagined” corporate engagement team
  • One-stop engagement center makes navigation of PSU easier for industry
  • Engagement office signs up ‘founding partners’ and builds deep collaborations
  • UT Dallas’ contracting model attracts industry partners with IP-friendly terms
  • U Minnesota, Cisco go fast and go big in their first partnership
  • Washington State widens corporate engagement potential with innovative department
  • Automatic licensing in industry-sponsored research: Does it pay off?
  • Cornell seeks to build upon early success of industry-friendly GateWay program
  • How to engage faculty in building university-industry partnerships

You’ll get all these articles and dozens more like them, filled with great ideas and proven strategies for building, managing, and strengthening your corporate partnerships.

Available for immediate download

This all-new 326-page resource is available for immediate download for $349. You can add the print version for an additional $50.

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We stand 100% behind the quality and value of our products. If you are dissatisfied, simply let us know and we will send you an immediate refund for your entire order -- no questions asked.

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