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Georgia Tech’s new Office of Corporate Engagement reimagines structure

By David Schwartz
Published: April 13th, 2021

This spring, Georgia Institute of Technology will launch the Office of Corporate Engagement, a new integrated model of corporate relations and industry collaborations designed to help the the school leverage critical partnerships and develop new relationships with industry. The new office is the first of two phases that will reimagine Georgia Tech’s corporate and industry engagement ecosystem, including a refined organizational structure, over the next several months.

“Continued engagement with industry is a critical part of realizing Georgia’s Tech mission to develop leaders who advance technology and improve the human condition,” said President Ángel Cabrera. “A renewed, streamlined organizational approach is essential to welcoming and meeting the demands of these growing opportunities.”

The changes follow a recently completed review of Georgia Tech’s existing corporate, business, and industry engagement structure and activities. The analysis looked closely at how and where faculty and students in academic and research units interact with Georgia Tech’s industry contacts and sponsors across various service areas: recruitment, research, intellectual property, philanthropy, economic development, and education and training. Areas for improvement identified by the review included coordination, fragmentation of services, and communication.

“The analysis spotlighted many of our strengths but also discovered pain points, as these industry engagements have grown in number and complexity,” said Executive Vice President for Research Chaouki T. Abdallah. “With our phased approach, I believe we can better clarify these points of engagement, boost the organizational structure, and create an even stronger customer-focused approach.”

Phase 1 of the revamp, starting in April, will establish the new Office of Corporate Engagement and a new position: Associate Vice President for Corporate Engagement.

The new office will serve as the central clearinghouse and hub for all partner relationships and transactional activities. It will coordinate and collaborate with relevant campus units, including Technology Licensing, Venture Lab, Industry Contracting, Economic Development, Career Services, Georgia Tech Professional Education, and the Enterprise Innovation Institute.

“Our new strategy is grounded in the development of a cohesive, collaborative culture that will allow us to best manage existing relationships and set the standard as we develop new relationships,” said Barrett Carson, vice president for development. “Effective coordination and transparent exchange of information will provide maximum efficiency and support to our valuable partners and Georgia Tech.”

In Phase 2 this summer, the Office of Corporate Relations and the Office of Industry Research — both of which have significant business engagement and relationship management responsibilities — will come under the Office of Corporate Engagement umbrella.

Source: Georgia Tech News Center

Posted under: University-Industry Engagement Week

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