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U of Bristol collaborates with media industry to assess its carbon footprint


By David Schwartz
Published: April 13th, 2021

A collaboration between University of Bristol computer science researchers and major media companies in the UK, including ITV and BBC, is focused on helping the media manage their carbon impacts.

A 12-month pilot study will pair Bristol researchers with sustainability and technology teams to map the carbon hotspots of digital media content and streaming services. 

Recent years have seen a surge in companies setting net zero targets to reduce their greenhouse gas emissions, and media companies are no exception. They be working alongside sustainability consulting company Carnstone, using its DIMPACT tool, an online carbon calculator that is now available for any company offering digital products and services. The calculator covers digital video streaming, advertising services, business intelligence and publishing, with plans for additional modules covering gaming and music streaming.

“When we started in 2019, there was some uncertainty about whether it would even be possible to create a web tool for the digital media industry. Today, we do not only have a working tool, but we have an engaged group of companies and big plans for the future,” said Christian Toennesen, senior partner at Carnstone.

DIMPACT will allow companies to understand their downstream carbon impacts, which will enable more informed decision making to reduce to overall carbon footprint of digital services.

“This is a great opportunity to leverage our existing research strengths to help create a ground-breaking tool with real-world applications,” said Dr. Dan Schien, of Bristol’s Department of Computer Science.

Source: epigram

Posted under: University-Industry Engagement Week

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