Books / Special Reports:

• Global Higher Education Technology Transfer Office Outreach & Marketing Activities This condensed report focuses solely on internal and external marketing efforts, developments in PR, and the partnerships formed by tech transfer offices ... more »

• invention evaluator Get a high-quality, objective analysis of your technology or IP, and an assessment of its commercial potential -- in just 10 business days ... more »

• IP Marketing Strategies and Tactics Find proven strategies that will help you market your IP more effectively to corporations and investors and bring in more patent-worthy research ... more »

• IP Marketing Strategies and Tactics, Volume II Find proven strategies that will help you market your IP more effectively to corporations and investors and bring in more patent-worthy research ... more »

• Technology Transfer Tactics Best Practices Compendium The Technology Transfer Tactics Best Practices Compendium is packed with detailed tips, tactics, ideas, expert guidance, and nuts and bolts solutions ... more »

• The Tech Transfer Book of Best Practices The Tech Transfer Book of Best Practices is full of how-to strategies and case studies covering the most critical challenges facing tech transfer profession ... more »

• The Tech Transfer Faculty Outreach and Education Multi-Media Bundle Includes the special report Faculty Outreach and Education, Volume II and the audioconference University Researchers: Tap Into Your Inner CEO ... more »

• The Tech Transfer Library - Volume II This series of convenient reports is filled with case studies, best practices, expert guidance, and how-to strategies in 8 critical areas ... more »

• The Tech Transfer Library -- Volume I This series of convenient reports is filled with case studies, best practices, expert guidance, and how-to strategies in 7 critical areas ... more »

• The Tech Transfer Multi-Media Marketing Bundle Two resources that will provide you with top-notch strategies guaranteed to beef up your marketing efforts -- and ultimately sign more deals ... more »

Distance Learning:

• Achieving Maximum Impact from Campus Business Plan and Start-Up Competitions Learn from two vastly different yet successful university-based business competitions: The CU New Venture Challenge and the Rice Business Plan Competition ... more »

• All Access Pass This program gives you and your staff a complete arsenal of tech transfer benchmarks, best practices, and success strategies – at your fingertips 24/7 ... more »

• Become Industry Friendly: Transform Your TTO Into a Licensee Magnet This webinar reveals what industry decision-makers need from potential licensors, and how you can position your TTO as irresistible to their business needs. ... more »

• Best Practices for Choosing and Using a CRM System for Your Tech Transfer Office Learn from two CRM (Customer Relationship Management) experts as they give advice on choosing and using a CRM system for your Tech Transfer Office ... more »

• Best Practices for Coaching Researchers on Pitching to Investors, Licensees, and Partners Learn how to coach your researchers to focus on the core message, steer clear of jargon and scientific detail, and address critical questions ... more »

• Best Practices for Managing Your Innovation Showcase to Attract Licensees, Investors and Entrepreneurs We've recruited two experts from The University of New Mexico’s tech transfer arm, STC.UNM, to lead this one-hour best practices webinar ... more »

• Best Practices for Marketing University and Federal Lab Technologies The key to successfully marketing innovations is to create a concise yet comprehensive marketing plan with a consistent message — and consistent results. ... more »

• Best Practices for TTOs in Forging Strong Internal Stakeholder Relationships There is one factor that is common to virtually every top-performing TTO: widespread support from faculty and other key internal stakeholders. ... more »

• Best Practices for Using Video to Market University Technologies Web-based and e-mail marketing have become an integral part of most TTOs’ marketing strategies, but the impact of online efforts can be easily limited. ... more »

• Best Practices in Creating and Managing Crowdfunding Campaigns for Faculty and Student-Led Projects Hear from two top university crowdfunding project managers who will help you meet the challenges involved with creating and managing a crowdfunding campaign ... more »

• Building Data-Rich Market Validation Plans for University Technologies Moving technology from the lab to the market is a costly process. Make wise decisions, and the return on those dollars can bring years of financial rewards. ... more »

• Connecting University Research to Industry Funding Sources: Case Study of the Penn State Innovation Gateway This program will explore the concept, development, funding and management of the Innovation Gateway and its curated list of potential partners ... more »

• Create a New Revenue Stream by Supporting On-Campus App Developers The explosion in sales of smart phones and tablets has given rise to a market for mobile apps that forecasters predict will exceed $25 billion by 2015. ... more »

• Do-it-Yourself Crowdfunding for Universities Get expert guidance to clear the administrative hurdles, and navigate compliance and financial risks with do-it-yourself crowdfunding for universities ... more »

• Drafting Technology Listings for Marketing University IP: A Webinar Workshop A step-by-step process for preparing an effective marketing brief and leveraging its power by incorporating it into a comprehensive marketing strategy ... more »

• Dramatically Boost Disclosures by Utilizing Proven Technology Scouting Methods Technology scouting has been successfully used in the private sector to mine university innovations and secure valuable research for corporate pipelines. ... more »

• Effectively Use Patent Landscaping to Plot Your IP Commercialization Action Plan Patent landscape reports can be analyzed to identify certain patterns of patenting activity or trends in innovation for specific technology arenas. ... more »

• Expand Outreach and Boost Your TTO’s Disclosures by Implementing a Faculty Ambassador Program Learn how Washington State University dramatically increased disclosures through a peer-to-peer mentoring program called Entrepreneurial Faculty Ambassadors ... more »

• Expert Corporate Relations Strategies for Long-Term Industry-TTO Partnerships The old maxim is that tech transfer is a “contact sport.” TTOs must now contact a multitude of different players in an increasingly complex network. ... more »

• Fueling the Entrepreneurial Fire: Identifying and Cultivating Future Business Creators “Entrepreneurial ecosystem” has become a favorite phrase among those looking to build strong commercialization programs based on university research. ... more »

• Get Aggressive and Double Your Faculty's Invention Disclosure Rate Join Gary Briet as he shares his past experiences, successes, roadblocks and current plans for doubling the faculty disclosure rate with high quality IP ... more »

• Getting to a License: Valuation and Strategic Marketing of Biotech, Therapeutics and other Life Science IP Assets Get a detailed blueprint for valuing life sciences assets that takes into account the needs and requirements of both industry partners and the university ... more »

• Great Ideas for Improving Faculty Outreach and Enhancing Researcher-TTO Relations Overcome faculty resistance, enhance researcher communication, and build positive relationships with your most important resource — your inventors. ... more »

• How to Successfully Rebrand Your TTO: Lessons Learned from UNH Innovation A complete rebranding of a university’s research commercialization activity is tough – but it can be a powerful engine that pushes a TTO to new heights ... more »

• Improve the Quality of Invention Disclosures through Researcher Outreach and Education Ensure that the disclosures you receive are consistently well drafted, so you can focus on the ones with the greatest chance at successful commercialization ... more »

• Increase Mobile App Disclosures through On-Campus Contests Hear directly from two tech transfer execs who have been instrumental in the UpStart and AppItUp app development programs ... more »

• Intellectual Property Law 101 for Principal Investigators and Faculty Inventors The consequences of simple errors that arise from lack of basic know-how can be devastating to future patent protection and commercialization plans. ... more »

• IP Law 201 for Faculty and Student Inventors: Beyond the Basics Join IP law experts Eugenia Carter and Michael Cronin of Whyte Hirschboeck Dudek as they cover the key legal issues your researchers must be aware of ... more »

• Lean Marketing & Digital Media Strategies for University Start-Ups This program is led by two national experts in start-up company creation, product sales and marketing and packed with actionable takeaways ... more »

• Low and No-Cost Solutions for Marketing University Innovations Your expert panel will share their proven strategies related to pull and push marketing methods that produce results without breaking the budget – here’s a ... more »

• Marketing Strategies that Attract and Engage Industry Partners This program will provide a wealth of how-to advice on developing your marketing strategies to attract and secure solid, long-term industry partnerships ... more »

• Marketing Writing Workshop for Tech Transfer Professionals This how-to, focused workshop will teach you to apply customer-centric marketing writing techniques and effectively convey your innovation’s true value ... more »

• Marketing Your Innovations: Best Practices for Tech Transfer Professionals You’ve got to get your organization’s inventions licensed, and without good marketing your chances are slim to none. How do you meet this challenge? ... more »

• Marketing Your TTO’s Technologies Via Social Media 2014: New Platforms, Tracking Tools, and Trends Learn about the current trends and key strategies in social media that can benefit your TTO’s marketing effectiveness ... more »

• Nearshot Commercialization Model: Tapping "Adjacent Market" Veins to Successfully Commercialize University IP ... more »

• Performing Market Research Studies: Testing the Waters to De-Risk Your IP Investments This program provides detailed market research best practices, and covers three distinct yet proven approaches to performing market research studies. ... more »

• Prevent Faculty Disputes from Turning Into a Declaration of War Faculty disputes severely undermine your ability to secure disclosures, encourage start-up formation, and gain marketing and patent prosecution assistance. ... more »

• Protect Your University’s Patents while Avoiding “Troll” Allegations Learn to make critical decisions surrounding infringement actions, address public and internal perceptions, and mitigate reputational damage ... more »

• Proven Strategies for Rebranding and Revitalizing your TTO Save $115! This collection focuses on standout rebranding projects from the University of New Hampshire and the University of Virginia ... more »

• Rebranding and Revitalizing Your TTO: U.Va. Innovation Case Study Our expert faculty will explore how the UVA Patent Foundation navigated to a new model for supporting innovation within and beyond the university ... more »

• Selling university IP in cyberspace: Best practices in web-based marketing for tech transfer professionals Web-based marketing is an essential component to any TTO’s marketing plan. This practical, strategy-filled webinar teaches detailed tactics and techniques. ... more »

• Separating the Winners from the Losers: Conducting an Effective Market Analysis for Your University’s Inventions Prioritizing among the many innovations in your organization’s IP portfolio is one of the most critical challenges faced by tech transfer professionals. ... more »

• Shifting Your TTO from Market Push to Market Pull: Finding the White Space A shift to a proactive “market pull” approach can greatly increase research funding and licensing revenues while cementing long-term corporate partnerships. ... more »

• Social Media For TTOs: Best Practices for Branding, Relationship-Building and Marketing Innovations This session will delve into proven strategies and best practices for social media brand-building, tech marketing, and relationship-boosting ... more »

• Stop the IP Leakage in Your University Recent estimates say almost 30% of university inventions are being lost through the “back door,” without the involvement of the IP commercialization office. ... more »

• Supercharge Your TTO’s Website: Case Study Presented by the University of Rochester In today’s “paperless” society, for most TTOs the web has become a primary means of showcasing technologies for corporations and investors. ... more »

• Tech Transfer Marketing Metrics in the Digital Age: What’s Working and What’s Wasting Time and Money? In this practical and thought-provoking session you’ll get detailed guidance on implementing an actionable set of marketing metrics ... more »

• Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World Learn how to do more with less, using low-cost “guerrilla” techniques that bring in licensees without spending a fortune on marketing bells and whistles. ... more »

• The Guide to Commercializing Mobile Apps on Campus SAVE $100! Tap into the huge market for mobile apps and create a new revenue stream for your TTO -- and a new faculty service for researchers and students ... more »

• The Tech Transfer Faculty Outreach and Education Multi-Media Bundle Includes the special report Faculty Outreach and Education, Volume II and the audioconference University Researchers: Tap Into Your Inner CEO ... more »

• The Tech Transfer Multi-Media Marketing Bundle Two resources that will provide you with top-notch strategies guaranteed to beef up your marketing efforts -- and ultimately sign more deals ... more »

• The Technology Transfer Marketing and Outreach Library Over 16 hours of detailed, proven marketing tactics focused squarely on helping you bring in more licenses and more revenues ... more »

• TTOs: Use Social Media Effectively to Market Your Innovations Learn best practices for effectively utilizing a myriad of social media platforms from our international panel of experts ... more »

• Turn Social Media into a Marketing Home Run for Your TTO Listen as a panel of experts explain how to successfully use social media to gain attention for your technologies and bring more licensees in the door. ... more »

• University Innovation Pitching Workshop: Teaching Researchers How to Tailor Presentations for Funding, Licensing and Start-Up We’ve designed this session to drill down to the nitty gritty of pitching innovations plus a lively Q&A with Louis P. Berneman of Osage University Partners ... more »

• University Researchers: Tap Into Your Inner CEO Give your faculty the tools, strategies, and insights needed to overcome resistance, fears, cultural barriers, and gaps in business understanding. ... more »

• University Technology Commercialization Boot Camp This 13-session collection is a crash course in successful technology transfer featuring 25 of the country’s leading experts and TTO veterans ... more »

• University Technology Marketing Boot Camp University Technology Marketing Boot Camp is Technology Transfer Tactics' complete marketing workshop for technology transfer professionals ... more »

• Using Competitive Technical Intelligence Techniques to Assess University Patents This program will focus on how to systematically use Competitive Technical Intelligence (CTI) for detailed technology assessment and decision-making ... more »

• Using Customer Discovery Techniques to Validate Your University IP's Commercial Viability During this program you'll get detailed guidance on implementing the customer discovery process within your university ... more »

• Virtual Engagement Strategies for TTOs: Scaling Up Online Connectivity Now and Building Future Resiliency This program will explore virtual engagement strategies that can serve your urgent needs for continued outreach ... more »

• “Shrink Wrap” Your University’s Technologies for Industry: Packaging Your Innovations to Minimize Corporate Risk and Extract Optimum Licensing Value This program teaches you how to meet and exceed corporate expectations and de-risk your IP for a faster, smoother and more lucrative deal. ... more »

Monthly Newsletters:

• Technology Transfer Tactics monthly newsletter Technology Transfer Tactics monthly newsletter provides in-depth guidance designed to hasten and streamline the commercialization process ... more »

• All Access Pass This program gives you and your staff a complete arsenal of tech transfer benchmarks, best practices, and success strategies – at your fingertips 24/7 ... more »